Rachel Stam Trindade

I've been in my field for almost 30 years now, working across the entire go-to-market space. My experience spans everything from marketing to sales operations, product marketing, and product management. This breadth of experience made the Chief Marketing Officer role a logical next step for me. I'm currently serving as CMO at Zonar Systems, my third time in this executive role. I've only been with Zonar for about 6 months, but when they reached out to recruit me, I was immediately interested. I had been in this industry before and really liked the prospects of Zonar itself and its overall value proposition. As Chief Marketing Officer, every day is really different, but I tend to look primarily at what is going to have the biggest impact on both driving revenue for our business and making a positive impact on our customers. That often means looking at the programs, campaigns, content, and creative that we have going out to drive interest in our organization. The other thing I'm really focusing on is finding information from customers so that we can tailor our solutions and messages to ensure we're providing a great experience. I spend a lot of time working with my team, the broader company, product management, and the sales organization to make sure that we are presenting the company in the way that we want to in the market. We're not just doing typical advertising - we're really trying to add value, educate the market, and educate our customers on trends and what's happening in the industry.