Influential Woman · Tech and Entertainment

Rashi

Engineering Program Manager and Artist Manager, Tech and Entertainment

Bay Area/los Angeles, CA

Certifications · Degrees · Memberships

Degree Molecular Biology Major

Her Story

About Rashi

I live what I call the Hannah Montana life, balancing my work as an engineering program manager in consumer electronics with my passion for entertainment. I started as a molecular bio major and worked as a scientist before transitioning into program management, then technical program management, and now engineering program management over the past 6 years. Growing up, I was a professional dancer trained in classical, hip-hop, contemporary, and ballet, and I performed at major events like Super Bowl 50 as a backup dancer. In 2025, I expanded into artist management and now manage Isekai Stage, a J-rock, J-pop band in LA, where I handle their strategy and operations, build partnerships with brands, and develop their social media and music strategy. I have worked with major music partners like Sony Music Entertainment Japan. I also model and continue dancing in the Bay Area. I've found that a lot of the techniques from tech, like strategy and negotiation, overlap beautifully with the entertainment world, and I love that both sides stimulate different parts of my brain.

Quick Facts

IndustryTech and Entertainment
Based inBay Area/los Angeles, CA
Specialty Tech and Entertainment, Engineering Program Management, Artist Management
- Strategy and Operations
- Brand Partnerships
- Social Media Strategy
- Music Strategy
- Dance Choreography
Volunteers with Performing for charity events with band
- Interest in women's and children's causes
- Interest in elderly support

Her Interview

Ten minutes with Rashi

01What do you attribute your success to?

I would say gamifying life. I really felt like my life is like The Sims. When you grow up in the Bay Area, there's a very traditional workflow where you're gonna grow up, do something in STEM, work in tech, and that's it, with no reason to grow or do anything different or exciting. But as I've gotten older, I've come to the realization that gamifying life has been the best approach. I feel like I'm in The Sims, and I should just do all the side quests and side tasks, make the most of it, and have as much fun as I can. Life is what you make it, so let's make it rock.

02What’s the best career advice you’ve ever received?

Try and fail!

03What advice would you give to young women entering your industry?

The world is your oyster, you can do anything!

04What values are most important to you in your work and personal life?

Creation is the opposite of consumption, so I focus on being very strategic with my time and doing things with my friends. I think the biggest thing for me is spending good time with friends and family, which helps a lot. I have a lot of good friends in this space, so it makes it more fun. My big goal is to just have as much fun as possible. I also value discipline and work ethic that I built from growing up as an athlete and dancer, where you have to manage life very meticulously. I have a high tolerance for work and work very hard, but it's really important for me to take the breaks that I need.

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