Influential Woman · Digital Marketing Sales

Sara Correa

Account Executive, Omnivant

Ontario, CA

Certifications · Degrees · Memberships

Degree Associate's Degree Degree Mount San Antonio College Degree Walnut Degree California Degree Certificate in Paralegal Studies Degree Bachelor's Degree in Sociology Degree Cal Poly Pomona

Her Story

About Sara

My career in sales started about 10 years ago with an MLM, selling health and wellness nutritional products where I got great results. I learned that sales is a way to help people while helping yourself at the same time. I continued with personal development and started a B2B career right after college in the home services arena, selling to plumbers, HVAC contractors, and roofers. It wasn't what I thought I was going to do, but it really taught me how to negotiate and build rapport with business owners in that space. When COVID hit, I was laid off because the company was closing down, but I got reached out by a digital marketing and AI company who loved my experience talking to home service professionals. I was with that company for over 5 and a half years, got promoted twice, got into leadership, and built a very successful sales team from the ground up. We handled everything from initial outreach to business owners, explaining our services, having meetings, and closing sales. Then I got contacted by my current company, Omnivant, who said they loved my level of experience and were looking for an account executive to reach out to professional services like lawyers and doctors. I just started with them about a month and a week ago, and I've already sold to them. It's been great. What I love about this role is that I have no territory restrictions or boundaries - I can reach out to anyone in the U.S. as long as they have a business with a license. My day starts with outbound calling to prospects, but before that, I do research on the prospect to find marketing holes or gaps for their firm. I bring it to their attention in a consultative way, not combative, showing them the problem and providing a solution. I approach meetings as a consultant and professional, using data to guide recommendations. For example, I recently met with a construction attorney in Nashville, Tennessee, and was very honest with him that there wasn't a lot of search data for construction attorneys in that area, so I recommended investing in SEO for long-term benefits rather than pay-per-click Google Ads. He appreciated my honesty and agreed with my approach. My role involves making outbound calls, showing clients their marketing gaps, scheduling appointments to discuss partnerships, and participating in weekly sales coaching and personal development sessions about 2-3 times a week for about an hour a day.

Her Interview

Ten minutes with Sara

01What do you attribute your success to?

A lot of my success has been tenacity, perseverance, and persistence. It's also about having a daily reminder of why you started from the beginning. Whether it's a dream board or an app where you compile a bunch of photos of your goals, that visual reminder is always great because some days you're not going to wake up fully motivated. We need something to motivate us, and having that visual reminder is always a great way to just get going. You may not feel it, but you gotta do it because you had all these goals. That visual reminder in your subconscious really helps keep you moving forward even on the tough days.

02What advice would you give to young women entering your industry?

Really just to believe in yourself, and don't ever let somebody else's limitations stop you. Don't let other people's limited expectations affect the way that you see your life and where it can head. If you believe in yourself and don't let others hold you back with their own limitations, you can achieve what you set out to do.

03What are the biggest challenges or opportunities in your field right now?

The biggest opportunity and challenge right now is helping small to medium-sized businesses and firms get the visibility that they need to have a successful firm. Really, the goal is for them to not get left behind with AI. That's my forefront right now - making sure their firm or business doesn't get left behind with AI. It's about investing some money and time to ensure they stay competitive and visible in this rapidly changing landscape.

04What values are most important to you in your work and personal life?

For me, I personally practice whatever I practice at work in my personal life, and it's honesty, respect, and discipline. All relationships require some kind of discipline, whether it's the commitment of having dinner or following through on an RSVP. These are the core values of my life because I feel like clients sense that. In my industry, I always sell it as a partnership, and the last thing they want to do is partner up with someone that they don't feel is honest or respectful. I try to follow that in all of my relationships and in my personal life. Being the same person regardless of who you're dealing with is important to me.

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