Yvonne Moreno, Founder / CEO on Influential Women

Influential Woman · Non profit

Yvonne Moreno

Founder / CEO, Braveheart Collective Los Angeles, Inc.

Lancaster, CA

2026Years experience
5Awards received

Certifications · Degrees · Memberships

Member Board of Directors for Vet Phoenix Member Suicide Prevention Coalition with You Are Enough Foundation

Her Story

About Yvonne

My journey into veteran services wasn't a straight path, but it's been driven by a deep desire to give back. I started as a nurse in my early 20s, but realized that wasn't the kind of giving back I wanted to do. I transitioned into nonprofit work, moved into case management, and then spent several years in reentry services. A veteran friend who I worked with in reentry called me one day and asked if I'd be open to working with homeless veterans. I said yes, interviewed, got the job, and then found out he was moving out of state and I was taking his position. That's how I ended up in homeless services for veterans. Once you have a passion for what you do, especially in homeless services and working with veterans, you grow and you want to give back more, learn more, and fill the gaps in those positions. Now I'm Associate Director of Veterans Services for PATH, and we have the largest veteran services grant in Los Angeles County. What's unique about my story is that I'm not a veteran myself, and I don't have a degree. People often look down on me because of that, wondering how I got here. But I've been in this field, I have passion, I fill the gaps, I get it done, and I make sure I grow. I'm here for a reason: to give back and to fill the need for getting all the homeless veterans off the streets. I also founded my own nonprofit about a year ago called Braveheart Collective Los Angeles, which helps connect businesses with nonprofits so they can give back to their communities in meaningful ways.

Her Interview

Ten minutes with Yvonne

01What’s the best career advice you’ve ever received?

The best career advice I've ever received is to think outside the box. A lot of times in most jobs, people are there to do their 9-to-5, and they're like, okay, this is my job, this is what I get paid for. It's very rare when you find staff who are thinking about how to make things easier, help the organization grow, or help other people in the field. Someone told me to think outside the box, just wing it, fake it till you make it. Put yourself out there and risk it, because people don't know what you're thinking, people don't know your mind goes in these directions, and you have this innovative, collaborative thinking process if you don't say it, if you don't put yourself out there. You're just another person if you don't speak up.

02What advice would you give to young women entering your industry?

Recognize that you have a voice. Your ideas matter. If you have something that you're passionate about, push it. Find somebody who has the same passions as you, network with them, and build together. There's a good chance there are people out there in your field who see the things you do, they're just not speaking on it. Because you're a woman, all the more reason to say, I can do this, let me show you what I can do. And it gets lonely, you know, it does, but you find your people. Find your people who believe in you, because they're out there.

03What are the biggest challenges or opportunities in your field right now?

The biggest challenge right now is that a lot of funding has been cut. Because I'm in homeless services and nonprofit, there are a lot of new administrations, a lot of changes, a lot of auditing in California. Applying for grants that are national and local, everything has a lot of eyes on it now. There's a lot more red tape than there was a couple years ago. The biggest opportunity is networking with other people and filling the gaps. Other people don't know that there are other people out there that want to help. They think they're in their organizations or companies doing what they do, and that's it. But the exciting opportunity is that everybody has a desire to help some way, somehow. The opportunity is meeting new people, figuring out what they want to give back, how they want to help, what they want to give back to, and partnering with them and growing with them.

04What values are most important to you in your work and personal life?

I'm a Christian, and my faith is a huge part of who I am and why I've gotten to where I am. There's a verse in the Bible that says, do everything as you're doing it unto the Lord. So even if I'm doing a job that I don't agree with, something I don't like, something I'm so burnt out of, I remember that this isn't for me, this is for the people, and I'm representing the Lord. That's where my work ethic comes from. I really want to make sure that even though I might not be able to say Jesus this and Jesus that at work, people know there's something about me. She's for the people, she's engaging, she's nice, she listens, she's fair. My faith is a huge part of who I am and why I've gotten to where I am.

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