Kristin McClement

Kristin McClement is a certified Master Mindset Coach and the visionary behind Arden St. Clair, a practice dedicated to mindset coaching and strategic marketing. She empowers clients to recognize that their authentic identity, combined with a well-crafted strategy, is their greatest competitive advantage. With two decades of experience driving brand marketing, public relations, and executive communications for iconic names such as Macy's, Saks Fifth Avenue, and Chico's — as well as emerging businesses in wellness, food, travel, and sleep — Kristin now partners with leaders and founders to transform their expertise into a compelling brand, guiding them as they chart their next chapter.

Of the more than 455,000 women that exited the workplace between January-August 2025, 42% of them were laid off, and 58% voluntarily left their jobs. [source: Caregiving Pressures Top Factor Pushing Women Out of the Workforce | Catalyst] Many of them are told that building a personal brand is the next best step to gaining a new job or visibility for their own brand. However, just showing up online isn’t the answer. It's understanding how mindset, agency and branding are the flywheel to driving clarity of identity and of message. I spent a year using a micro-action plan to focus on myself, including my mindset and taking back control of personal agency before launching my business. I can share step-by-step insights to a micro-action plan and my personal experience to tie into this piece.