When She Learned That Not Every Idea Deserves to Become a Business

Sometimes, in our lives, the best answer is no. It gives us the opportunity to reflect, make changes, and decide if getting to yes is what is best. That can be a very tough lesson, but the learnings that come from it can be endless.

I learned that you don't necessarily need time or resources to set an idea in motion. It's about decision and opportunity that's what allows you to materialize what you have in mind.

I started a business just before the pandemic to help underserved businesses reach customers through in-person pop-up events, but the participation the model depended on didn't materialize. It taught me that seeing a need and believing in a mission aren't enough. The business has to work for the people it's meant to serve.

One idea I was excited about was creating a paid community alongside Lady of Influence Collective and The Phoenix Rise. Bringing people together to rebuild confidence, find their voice, and start a new chapter felt connected to everything I wanted my business to represent. But a meaningful purpose is only part of what makes a business work. A community also needs a clear reason for people to join, ongoing engagement, and the time to consistently support its members. I had to consider where that fit alongside my coaching, books, and professional responsibilities. I ultimately chose to discontinue Rise Community. That experience taught me to separate my excitement about an idea from its readiness to become a business. Now, I ask: What specific problem does this solve? Is there evidence that people want it and will pay for it? Can I deliver it consistently with the resources I have? I still believe in creating spaces where people feel supported. I have learned to look more closely at each opportunity before making it another commitment. Sometimes moving forward means narrowing your focus and giving the strongest parts of your work room to grow.