The way customers discover businesses is changing faster than ever before. Heather Holmes believes the companies that thrive won't simply be the ones using artificial intelligence. They'll be the ones building trust, authority, and authentic visibility in a world increasingly shaped by AI.

Heather Holmes is the Founder and CEO of Publicity For Good, the nation's leading communications agency for purpose-driven brands. She is also the author of Seen by AI, Found by Customers and a recognized expert on AI visibility, authority building, and the future of brand discovery. Through Publicity For Good, Heather has helped more than 500 companies grow through strategic storytelling, earned media, and visibility strategies that strengthen both traditional search and AI-powered discovery.

In this conversation with host Jodie O'Brien, Heather explains why AI is fundamentally changing how consumers search for information, discover brands, and make purchasing decisions. She shares practical strategies for helping businesses remain visible while emphasizing that trust, authenticity, and human connection are becoming more valuable, not less.

This episode explores the questions many entrepreneurs and business owners are asking: How is AI changing search? What does it mean to be discoverable in an AI-driven world? Where should companies invest limited marketing budgets? How do founders build authority beyond their own websites? And how can women entrepreneurs embrace technology without losing the authenticity that makes their brands unique?

In this conversation, Heather shares:

• Why AI is creating a new level playing field for businesses
• How media coverage influences AI-powered search results
• Where founders should invest when marketing budgets are limited
• The importance of local media, podcasts, and community visibility
• Why authenticity matters more than ever in an AI-driven world
• How founders can become the face of their brands
• The role AI should play in content creation and business systems
• Why automation creates more time for meaningful relationships
• How to balance entrepreneurship and motherhood through different seasons of life
• The importance of being fully present wherever your feet are
• Why choosing the right mentors can accelerate both business and personal growth
• How purpose-driven businesses can build lasting authority in an evolving digital landscape

What makes this episode different is Heather's perspective that AI isn't replacing authentic relationships. Instead, it is creating more opportunities for businesses that have already built trust. While technology continues to evolve, she believes credibility, storytelling, and genuine human connection will remain the foundation of lasting visibility.

This conversation is for entrepreneurs, founders, marketers, business owners, and women building brands in an increasingly digital world. Whether you're just launching your company or preparing for the next chapter of growth, Heather offers practical insights for staying visible while remaining true to your mission, your values, and your voice.

CONNECT WITH HEATHER HOLMES

Her Book:

https://www.amazon.com/dp/B0G3X6GTDL

Instagram:

https://www.instagram.com/publicityforgood/

LinkedIn:

https://www.linkedin.com/company/publicity-for-good/posts/?feedView=all