Why AI is Underrated
A View from the Cognitive Frontline
In the current tech landscape, the conversation around artificial intelligence is polarized. One side claims it’s a bubble—overhyped and unreliable—while the other fears it will replace the human element entirely. Both sides are missing the mark.
As a business owner and a cognitive thinker, I believe AI is fundamentally underrated. The skepticism we see today isn’t a failure of the technology; it’s a gap in education.
The Education Gap
Most people find AI “unreliable” because they approach it with a search-engine mindset. They expect a finished product without providing sufficient context. My experience has shown that AI is not a “plug-and-play” tool, but a system to be trained. When you understand how to align AI with your specific brand perspective, business goals, and personal voice, it ceases to be a chatbot and becomes a high-level strategic partner.
The “Underrated” Power of Personalization
Through an integrated AI system that connects my digital infrastructure—such as email, CRM, and calendar—I’ve seen that the real power lies not in the tool itself, but in the automation of cognitive processes.
- The Invisible Utility: While others use AI for one-off tasks, I use it to manage the mental fatigue of pitching, client follow-ups, and feedback loops.
- Scaling Your Thinking: By feeding AI my “source of truth”—my strongest pitches and brand DNA—I can scale my output tenfold without losing the human nuance that defines my business.
Augmentation, Not Replacement
We must stop misconstruing the role of AI: it can never replace the human element. However, it is a force multiplier. Research suggests that while many managers feel they lack the skills to use AI strategically, those who master metacognition—monitoring and refining their own thinking to guide the tool—will lead the next economic era.
AI is underrated because the world is still in a learning phase. Once you move from being a user to a director, you realize the true potential isn’t just in the code—it’s in the freedom AI provides to focus on building, scaling, and ultimately, succeeding.
