Ann Hoggarth, Owner, Senior Level Network and Systems Administrator on Influential Women

Influential Woman · Technology

Ann Hoggarth

Owner, Senior Level Network and Systems Administrator, Owner SDS Squad, LLC

Buchanan, ND

3Years experience

Certifications · Degrees · Memberships

Degree College for Accounting (incomplete) Degree 14-day technology boot camp in Idaho with 3 computing certifications Cert 3 computing certifications from Idaho boot camp

Her Story

About Ann

I've spent 40 years in technology, working my way through roles including Director of Technology and account manager. My account management position led me to start my own business. I worked for Microsoft where our team of just 7 people developed and supported software that allowed students and teachers to work from home. We went from 2 million beta users to 300 million users in 6 months when COVID hit in 2019. Microsoft cut our team in 2023 for no reason, and that's when my colleague and I decided to start our own business supporting schools. We primarily support U.S.-based schools right now. My company has partnered with a company in Sweden that I used to manage when they were a Microsoft partner, and they've developed software that's much better than what Microsoft developed. We have exclusive rights to resell this product in North America. What we're doing now is what I'm most proud of. I was in my 60s when our team got cut, and I've put everything I have into this business. It's only been 3 years, but it's going to be very successful very soon. I also serve as the auditor for my small town of about 60 people in North Dakota, and I'm currently running for legislature in District 29.

Her Interview

Ten minutes with Ann

01What do you attribute your success to?

I attribute my success to God, 150%. When I was asked what I attribute all my success to, I said God without hesitation. Being laid off at my age wasn't a good feeling, and people don't want to hire you when you're older. My business partner and I tried to find jobs for 3 years and couldn't find work. We learned that 94% of technology jobs went to people of color, and we're both white. He was reduced to driving Uber and I'm delivering groceries to make ends meet, but at least I'm not on welfare. Through all of this, God is running me through the ringer right now, but I trust in His plan even when I don't understand it.

02What’s the best career advice you’ve ever received?

The best advice I've ever received is to trust in God and not man. This is biblical wisdom that has guided me throughout my career and personal life, especially during challenging times.

03What advice would you give to young women entering your industry?

This is going to sound really old school, but it's factual and still the case in technology. For the most part, it is a male-dominated field, and there's nothing wrong with that. If you want to be successful and enjoy your job, learn to act like a man at work. Not in the sense of talking nasty or whatever, but men are very simple people and they don't overthink anything when it comes to relationships in the workplace. If they say 'hey, how's it going?', they aren't playing games with you. You've got to get beyond the thought that maybe they want to sleep with you, because they all do, so just blow it off because they can't help it, it's their nature. I grew up with three brothers and my dad was a lot like Archie Bunker, so I understand how men operate. Working with men has been outstanding because I don't have to deal with office drama. I hear women complain about their jobs and how people did this or that, and there's a lot of catty behavior. When you work with only men, you don't find that. There are things they say that aren't appropriate, but I haven't had to deal with that office nonsense much at all.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenges right now are finding customers and getting past the gatekeepers. There's a lot of competition from big companies like PowerSchool and Infinite Campus and all these student information system companies. We've had data breaches beyond anything I've ever seen before in school districts nationwide. PowerSchool just had a massive data breach a year and a half ago and they paid millions, if not billions, in ransomware to get the data back. You don't hear about that stuff in the news, but when you're dealing with Student Information Systems, it's not just the student's information but also the parent's information, the sibling's information, what allergies you have, what size shoe you wear, your blood type, everything. The gatekeepers are very, very hard to get through, and they're still cleaning up the mess from PowerSchool.

05What values are most important to you in your work and personal life?

The values most important to me are respect and kindness. We used to have that when I was younger. It wasn't perfect, but it was a hell of a lot better than it is now. Could you imagine what a different world we would have if everybody practiced respect and kindness? We're all guilty of losing sight of these values. COVID made us all worse, and society has become petty. I think pride has a lot to do with it too. We've lost the simple courtesy and consideration we used to show each other.

Join Influential Women and start making an impact. Register now.