Her Story
About Astrid
I've been in communications for more than 25 years, working through what I call my four chapters. I started as a journalist because I was drawn to TV, the technology, and being able to make stories come to life through video and words. I wanted to be at the forefront of knowing things that are happening and being able to relay that information to others. After about 15 years in news, I pivoted to a PR agency where I worked with B2B clients mainly in the insurance space, as well as consulting and manufacturing. I also worked on the NFL draft when I was in Chicago. Then I moved into corporate communications, first joining a paints and coatings manufacturer, and later being recruited to a software company where I eventually reported directly to the chief communications officer. Now I'm out on my own, and I'm incredibly proud of launching something new through my LLC, focusing on legacies. I call myself the legacy producer. I want to help executives and senior leaders who have accomplished a lot in their lives tell their story beyond their resume, helping them find out who they are as a person when you take away the title. It's about focusing on the question of 'did my time here matter?' and defining what they want to be remembered by. This is where everything I have done so far in my career is coming together. Throughout my career, one red thread has been my ability to work in different industries where I knew nothing beforehand and just dove right in head first to learn everything I could. I love learning new things.
Her Interview
Ten minutes with Astrid
01What’s the best career advice you’ve ever received?
The best career advice I've ever received came from a manager who told me 'you can say anything you want, as long as you know how to say it.' That was brilliant and so true. She was also the first one who explicitly gave me permission to trust my gut instinct. She told me 'I trust your gut, you know, you have such great insights, and you tend to read the room the right way. So you have to go with that.' That was the first time where somebody did not tell me to just go a different direction. It was such a validation that my opinion does matter, and my expertise is real, and my experience does come into play. She was truly in my corner and taught me that at some point, you just need to let go and know that you tried everything, and let others come to their own conclusions. Those lessons were incredibly important and key to me.
02What advice would you give to young women entering your industry?
I would say never stop learning and looking for opportunities to learn. I'm huge into self-help books and articles, reading a lot, subscribing to newsletters, always staying on top of things. Look for honest feedback and constructive feedback. Find people who actually have your back and are in your corner, and ask them for constructive feedback that helps you. We get a lot of feedback that actually tears us down, and I've gone through that where I thought I'm constantly doing something wrong. But later on, I met mentors who gave me similar feedback but in a positive way, showing me how I can improve. So definitely look for the people who have your back and who are honest with you, but with the best intentions in mind for you to grow. Never stop asking and looking for ways to improve. Don't be afraid to stand up for yourself, but definitely learn how to do it. I wish I had known better ways to express myself earlier in my career. Now I know more constructive ways of communicating my opinions and perspectives. Back then, a lot of times it didn't land anywhere because I didn't know how to express myself in a way that others would receive the message. So I encourage young professional women to look into how you can voice your opinion and share your perspective in a way that actually lands and where people actually listen to you. That makes a huge difference. Also, trust your gut instinct and keep developing it, because a lot of times we know what's right and what's wrong, but then our head kicks in and outside influences kick in, and we just dismiss it.
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