Brittany Atkinson

My journey into content design has been pretty unconventional. I went to school for sports management at Temple University and had been working with the NFL for the majority of my college years doing internships. When I graduated, I took a job at Bleacher Report in San Francisco, which is where I'm from originally. I wanted to move back home and get my first job out of college, and Bleacher Report was a content-first, digital-first business in the sports space, so it blended my two interests. I was always really into tech and fast-moving technology, just being from the Bay Area and that being part of my DNA. When I started working with Bleacher Report post-college, that was really my first introduction into content. It was around the time they'd been acquired by Turner Broadcasting, so they had a lot of corporate funding and were kind of throwing money at new media and new ways to engage online. From there, I reverse-engineered more of a strategic role and carved out a strategic place for myself that ended up being more in the content design and content strategy space. I then moved into the agency world and did a small stint in PR, which is where I built my book. Before joining AT&T, I was with MailChimp working on their integrations team, essentially MailChimp's partnerships and integrations with other enterprise platforms to make the integrations better and improve the experience for the MailChimp customer - things like Canva integration, Wix, and other platforms. I started with AT&T in 2023 and transitioned to their enterprise team about two and a half years ago. Now I'm working on the go-to-market team for content design, helping AT&T Enterprise make their customer journey experience more usable and accessible for their mid-market clients and distinguishing the brand from the consumer brand. I'm really proud of the work I'm doing with my team - we're a new team and a new division of AT&T. Enterprise used to be kind of a division of consumer, and now all of the teams within Enterprise are really carving out their own space. I'm working with leadership to build out our own internal reporting systems and getting better data and analytics on the work we're doing so we can measure it and make sure the intent and impact are actually aligned. We're creating a system and framework that is measurable, data-driven, and cross-functional. This work is almost reaching into program management, building out the operations of content and design for our team. Because this work is very heavily cross-functional and involves working with the data analytics team and the business team, I've actually been considering applying to an MBA program to strengthen some of those skills.