Brooklyn Dobbins

For the most part, my faith. My faith is a very big factor in anything that I do. Everything that I do always goes back to that, but more even in that is my family. If I did not have my family as my rock, I'm sure to be a sinking ship without my family. They are the main proponents as to my acceleration and where I've been, and all of the different things that I've learned thus far, and into this evolving aspect of my life. This is not just a dream, but this is something that I want to be able to be launched out, to be able to reach as many women as I possibly can. Not out of my own merit, not out of my own strength, but out of my faith. And my belief system in that is what I believe draws people in and wants me to be able to draw out and catch those that are lost, or those that need to know more about who they are as an individual.

My husband is one big person that tells me, hey, I know you may not see the results now, but you never know what the work you're putting in today will do and the outcome for tomorrow. Just because I'm tired today does not mean that it's not going to be a good outcome for tomorrow. This advice has helped me stay focused and stay the course, because I never know who needs to hear what I have said, or who needs to receive that specific shirt, that specific piece of apparel that day.

I would say you must stay the course. You cannot give up because you're not seeing results instantly. We live in an instantaneous generation where we think that everything should just happen right away. My husband tells me, hey, I know you may not see the results now, but you never know what the work you're putting in today will do and the outcome for tomorrow. So I'd like to tell them to stay the course. Do not give up because you're not seeing instant results, because some results take time. Just because you're tired today does not mean that it's not going to be a good outcome for tomorrow. Let me stay focused and stay the course, because I never know who needs to hear what I have said, or who needs to receive that shirt, that specific piece of apparel that day.

One of the challenges is trying to find your target audience. I reach out to a mass of people, and I want to make sure that I have it concentrated with the demographic that I'm trying to obtain. Right now, my struggle is with social media marketing. I want to not just throw something out there, but I want to make sure that it is targeted to the crowd that I'm trying to reach, which is women, because my brand is all about for women, my apparel is all for women. I'm struggling a little bit with that, but I think that it's good, even in that, because I'm seeing what works and what doesn't. If I didn't struggle, then I wouldn't know the downside of certain things. So I think it's still yet a benefit. I don't know if I would really consider it a downside or a struggle, but it is something that I can kind of work with, because I'm still learning, and it's fun to learn. Even when you mess up, it's still fun to learn.

I'm all about making sure that ethics are in place, that people are sure to know that I'm honest and trustworthy, and that things shared with me are very confidential. I never want to share anyone's personal information with anyone. I always want to make sure that I remain as a safe haven for whomever I'm in contact with, because I do a lot of social interaction. I want to always make sure that whenever I am talking with someone, that I remain approachable, and that that is a heavy way of being a safe place for someone to continue to return. Not only do I sell products, but I interact with individuals. It's all about the interaction and continually keeping that clientele coming back. But more than that, making sure that people know that they are welcome, they are seen, and they are heard.