Dawn  D. Gary- Tryba, CEO, Master Certified Coach, Business Consultant, Thought Leader on Influential Women

Influential Woman · Coaching and Consulting

Dawn D. Gary- Tryba

MBA

CEO, Master Certified Coach, Business Consultant, Thought Leader, CEO, Master Certified Coach, Business Consultant, Thought Leader Tryba Services

Franksville, WI

1Award received

Certifications · Degrees · Memberships

Degree MBA Degree Professional Development Courses - Harvard University Degree Professional Development Courses - Wharton School Cert MBA Cert Professional Development Courses with Harvard University Cert Professional Development Courses with Wharton School Cert Credentialed in Coaching and Consulting Member International Coaching Member Local Chamber of Commerce Member Professional Dimensions

Her Story

About Dawn

I put myself through college while working full-time at a financial services firm, and I was the first child in my family to go to college. I knew the importance of both academia and real-life experience, so my path took me on an opportunity to get business experience while going to school. I worked in the financial services industry in various marketing, business development, and communication roles, just trying to absorb everything I could. That took me to very executive roles and senior level positions, primarily within the same firm where I had just elevated over time. I was traveling 90% of the time with a remote team all over the country, working in Manhattan while living in Wisconsin, and I was burnt out. After being diagnosed with a brain tumor, I reflected a lot on who I am as a person and where I want to go. I walked in and quit this big, cushy job with a black car and travel and all my stuff in order to get back to who I am as a person and take care of myself. Through that process, I was able to reflect and find myself, and I realized I love helping people but also love tapping into the academia and business experience I had. I went on a path to become credentialed in coaching and consulting, realizing I needed to get some letters behind my name to show credibility. I slowly started building my firm, and right now I have 40 alliance partners of coaches and consultants that we deploy out to different clients. I found my intersection of person, passion, and profit, and in my second year we grew by 1800% in revenue.

Her Interview

Ten minutes with Dawn

01What advice would you give to young women entering your industry?

Tap into resources. Those resources could be people in a network, it could be knowledge in your credentials, it could be systems to help with onboarding, reporting or structure.

02What are the biggest challenges or opportunities in your field right now?

One challenge in business is that a lot of firms are consolidating resources or bringing resources in-house. For example, we have a firm right now that just hired all five coaches internally instead of using external consultants like us. We're also seeing a reluctance to spend on the soft skills. Sometimes people or firms will look at technology investments, which you have to do to run, but they forget to look at how to teach someone how to listen or develop communication skills. I'm not seeing either individual or company-wide investments as uniform in development of the soft skills.

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