Her Story
About Debra
My journey into UX research began in an unexpected way during high school when someone from Twitter visited for Career Day. I expressed my interest in UX design and research, and he offered to bring me in as a paid intern while I was still in high school - that's how I got my start. Before that internship, I was just working as a cashier at a grocery store, saving up to go to college to get into IT. I've now been in the field for 14 years, going on 15. Currently, I work as a freelance UX researcher, a transition I made about 2-3 years ago after leaving a position that became volatile. My typical workday runs from 6 AM to anywhere between 3 and 6 PM, Monday through Friday, and I organize everything on a whiteboard, daily calendar, and daily planner. I tackle whatever task is most important first, whether that's interviewing, personas, user stories, development plans for websites, page flows, or KPIs. I really enjoy what I do so much that I even work on little projects for myself on weekends. My biggest professional achievement was the research I conducted in my previous role on user end studies, maps, and everything else - it actually led to better results for the general population, and I even got to see my research positively affect my own grandparents, which was incredibly rewarding even though I couldn't tell them about it.
Her Interview
Ten minutes with Debra
01What do you attribute your success to?
Honestly, I attribute my success to the guy who came in to my high school. He gave me the shot, and he gave me the chance. I mean, you've gotta start somewhere, right? And it obviously worked for me. I believe everything happens for a reason, and I feel the reason that opportunity was introduced to me was honestly the difference I was able to make about 5-6 years ago with my research that positively impacted the general population.
02What’s the best career advice you’ve ever received?
The best advice I've received, both personally and professionally, was to always reach out, always network, and don't be afraid to ask questions. A person who had been doing this for 15 years told me they still have questions, and that how you succeed is you just ask. My grandpa also used to tell me something that I didn't understand until I got older: the dumbest question is the question never asked. I heard that all through my childhood and would brush it off, but when I received similar advice professionally years later, it finally clicked. That professional even reminded me of my grandpa saying this, and he told me that when I got older and was in the field longer, I'd understand what he meant. Now I get it - you have to be willing to ask questions to succeed.
03What advice would you give to young women entering your industry?
You're gonna get knocked down, and don't give up. This field is all about perseverance and understanding. Just try, try, try, and always reach out to others in the field, because they are the most supportive. If you have questions, if you're unsure, even if you've been in the field for 10 plus years, there's something that always comes up that you don't understand. So always reach out, always network, and it'll work out.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my industry currently is that there are too many people and not enough jobs. However, the biggest opportunities lie in networking and education. Networking helps a lot, but beyond that, getting education and understanding - even if you just get a certification - helps you out tremendously. It gets you much farther than if you were just to Google how to do something.
05What values are most important to you in your work and personal life?
The two main values that are most important to me are honesty and being willing to help others. Even if I don't like the answer, I'd rather hear the truth. That's why I'm in this field - I make it so that people who either have a hard time reading can understand their devices and websites. I'm very honest about what needs to be done to get projects to succeed. These values guide both my work and my personal life.
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