Her Story
About Jo
Jo Salcedo is a seasoned dental technology leader, educator, and public speaker with more than three decades of experience spanning clinical dentistry, digital workflows, and sales enablement. Currently serving as Senior Product and Sales Training Specialist for DEXIS IOS, she helps dental professionals, sales teams, dealers, and strategic partners successfully adopt cutting-edge digital dentistry solutions. Internationally recognized for her expertise, Jo has dedicated her career to advancing the integration of modern dental technologies while empowering clinicians and organizations to improve patient care through education and innovation. Jo began her career in dentistry in 1990 as a dental assistant, gaining extensive hands-on experience in oral surgery, general practice, billing, insurance, and practice management. After spending two decades chairside and managing multiple dental practices, she transitioned into the rapidly evolving world of digital dentistry through a pioneering digital laboratory startup. That move ignited her passion for bridging the gap between dental practices and laboratories using digital workflows, intraoral scanning, and treatment planning. Over the years, she expanded her expertise through leadership roles with leading dental technology companies, including 3Shape, Planmeca, Carestream Dental, and DEXIS Envista, becoming a respected authority in product education, trainer development, and commercial sales training. Driven by a passion for helping others succeed, Jo believes education is about building confidence as much as it is about teaching technology. She develops training programs, delivers presentations at major global events, coaches trainers and sales professionals, and creates educational content for clinicians around the world. Her leadership philosophy centers on accountability, continuous learning, and empowering people to recognize their own potential. Through her work, Jo continues to shape the future of digital dentistry by enabling dental professionals to embrace innovation with confidence while ultimately improving patient outcomes.
Her Interview
Ten minutes with Jo
01What advice would you give to young women entering your industry?
My advice to young women entering this industry is to know your worth and never let others define your value. Believe in your abilities, stay resilient, and don't let your circumstances limit your potential. With perseverance and self-confidence, you can overcome challenges and achieve more than you ever imagined.
02What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is helping professionals keep pace with the rapid advancement of digital dentistry and medical technology. While these innovations improve patient care, many people struggle to adapt to new systems and devices. I see the greatest opportunity in guiding and empowering individuals to confidently embrace these technologies, enabling them to work more effectively and ultimately deliver better outcomes for their patients.
03What values are most important to you in your work and personal life?
The values that guide both my work and personal life are empowerment, accountability, and resilience. I strive to help others recognize their worth, reach their potential, and overcome challenges with confidence. I also believe in taking responsibility, continuously improving, and leading with the mindset that we all have a role in helping others succeed.
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