Influential Woman · Coaching and Consulting
Lakeya Cherry
Chief Executive Officer and Founder, Lakeya Cherry LLC
San Diego, CA
Her Story
About Lakeya
My career path has been quite a journey. I started with a bachelor's in psychology and law, thinking I was going to be an attorney. After a semester and a half in law school, I realized it wasn't for me, but I still wanted a career where I made a social impact. So I moved cross-country to New York and got my Master's in Science in Social Work from Columbia University. I started as a clinical social worker at Harlem Children's Zone doing preventive services with families, then worked at a child advocacy center in New York City with children when there were allegations of abuse, serving as a forensic evaluator. While I loved being a therapist, I experienced vicarious trauma and wanted to try something different. I moved back to California and worked for the California Department of Corrections in a transitional case management program, supporting parolees integrating back into society. I realized I needed a more macro role to influence change, so I moved to Washington, D.C. and worked at a higher education tech company, starting as a senior program coordinator and moving up to manage a team doing business development and partnerships for universities creating online programs. After over 2 years, I became CEO of the Network for Social Work Management, a membership association for social workers. I had to learn everything about nonprofit management from the ground up and was CEO for about 9 years. Then I experienced burnout. I had just graduated with my doctorate in social work from USC with a focus on management, leadership, and innovation. In my research, I saw the necessity for more leaders to have access to coaching across sectors, and I decided I had the education, experience, and skill set to be a good executive coach. I started my own executive coaching and consulting business as a solopreneur about 5 years ago, and I'm also a partner at an executive coaching firm called Evolution.
Her Interview
Ten minutes with Lakeya
01What are the biggest challenges or opportunities in your field right now?
I've noticed that all of the marketing strategies we used previously are no longer working and are not the same. We have to constantly pivot in order to reach new audiences and to get more visibility on the work that we're doing. Last year as an entrepreneur, my business was climbing every year, and last year it took a little bit of a dip. I was in a master class by another entrepreneur who was a business coach, and she was saying we need to constantly adapt to reach new audiences. That's why opportunities like being featured are so important - who knows who will be able to see me, who's not currently seeing me, and what it will allow me to do moving forward, and who it will allow me to reach.
02What values are most important to you in your work and personal life?
I believe that to whom much is given, much is required, so it's important and valuable to give what you can and contribute forward. Community service and donating were really important in my family growing up - my grandparents sent money to at least 5 to 10 charities a month. I'm committed to equity and inclusivity, which is why I support local grassroots organizations and legal associations. I also believe strongly in prioritizing yourself and your well-being. I have a post-it right above my laptop that says 'You are a non-negotiable, take care of yourself first.' After experiencing burnout, I realized you have to prioritize yourself, because the reality is all of us are replaceable at work. How do you have balance and boundaries? A lot of my coaching work with women leaders focuses on what do you actually want for your life - not what everyone tells you you should have or should do, but what do you want?
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