Influential Woman · Radio and TV News
Laura Cain
News Reporter, iHeartMedia
San Diego, CA 92123
Her Story
About Laura
My love for radio started when I was a little girl. I remember getting my first cassette recorder and making my own radio shows, recording music off the radio and talking in between songs. Radio has always been in my blood. I went to San Diego State University and majored in journalism, broadcast and TV news journalism. As a senior, I got an internship at a radio news station, which led to me being on a morning show. I spent 27 years on the Jeff and Jer Show, a really popular morning show that was inducted into the Radio Hall of Fame in 2016. I was the girl on the show, the sidekick, and I sat next to Jerry for all those years in tight quarters for 5 hours a day with our team of five. When the show disbanded in 2017, I transitioned back to news. Now I do so many things I love: I'm a featured news reporter on KOGO AM600 where I interview interesting people and do man-on-the-street interviews and feature stories on cool exhibits and places to go in San Diego. I host a podcast that I've been doing for almost 7 years. I'm an on-air personality on Star 100.1, our Top 40 station. I work as a fill-in TV news photographer in the helicopter about once a week, and I've also done on-camera TV news work. But beyond all the professional accomplishments, I think my real purpose is using my platform to help others. Nineteen years ago, I went to rehab and was off the radio for 3 months. When I came back, I read a letter to our listeners telling them I was an alcoholic and addict in recovery. Since then, I've been able to help hundreds of people who reach out to me for guidance, and I still get people asking for help. I'm very open about my sobriety and my struggles with depression and anxiety because I believe that's why I have this platform.
Her Interview
Ten minutes with Laura
01What do you attribute your success to?
I think my most notable achievement is that I went to rehab 19 years ago and was gone off the radio for 3 months. When I came back, I read a letter to our listeners telling everybody where I was, because it was kind of a secret, and that I was an alcoholic and an addict and that I was in recovery. Since then, I have been able to help hundreds of people who have been comfortable enough to reach out to me and ask for guidance, which I still do to this day. People say, Laura, I don't know what to do, and I'm like, come with me to a meeting, here's what we do, let me hold your hand for a little bit and guide you through the process. I think that me being open about my sobriety and my challenges, I think that is my purpose, and that's why I have this platform, is to help other people. I also want to reach another group of women who may be struggling themselves, to reach out to other women who may be having some problems and then see themselves in me.
02What’s the best career advice you’ve ever received?
My mentor Jerry from the Jeff and Jer Show, who I sat next to for 27 years, really shaped me as a talent. When you're in tight quarters for 5 hours a day with five of us, you become very intimate with those people. Jerry would give it to me bluntly, honestly, constructively, and he would also be the first person to give a compliment. He really helped guide me, sometimes painfully, but always with the best of intentions, to make me better. It's always great to hear constructive criticism, because that's how you grow. I'm grateful for that, always.
03What advice would you give to young women entering your industry?
I would say that coming into the radio TV industry at this time, be patient, be strong, learn to get some thick skin pretty quickly, and have a plan B, because this is a very fickle, fun, exciting, fulfilling job, but also not very stable, to say the least. It's been that way since the beginning. You bop around from station to station. You just really gotta love it. Try it out. Intern. Just ask, how can I be of help? Can I answer your phones? Can I go get you coffee? Get your foot in somehow as an intern, and if you click, and if you love it, you will grow, and you will become somebody who is on the radio.
04What values are most important to you in your work and personal life?
I share absolutely everything in my life. My life is not necessarily separate when it comes to the news part of my work, but with my podcast and my radio show on 94.1, I share everything. I share my struggles, I share that I struggle with depression and anxiety, and I'm very open about that as well, the kind of medication I take. Sometimes we make it into a joke just to be fun and funny about it, but I also share embarrassing moments, like when I fell in front of 200 people at my daughter's graduation and my dress flew up over my head. I don't know if I have boundaries. I think my life is my show. My show is my life. I believe in being open and honest and raw, because I want other women to see themselves in me and know they're not alone in their struggles.
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