Her Story
About Leah
I've been in the marketing field for over 10 years, and before that, I worked in cellular sales. Today, my main area of expertise is Marketing Operations and Strategy. On a typical day, I'm managing campaigns that are strategized through different channels, focusing on the entire life cycle of the client or customer. This includes work across email, paid advertising, events, social media, and website. If I had to pick my most notable professional achievement, I would say it's my results-driven campaigns and my ability to provide campaigns that truly drive results. My MBA from Cardinal Stritch University, which I completed in 2015, really helped me hone in on how to run a business and look at it with that strategic lens. I also earned my Digital Marketing Certification in 2019 and my AI Product Management Certification in 2024. I'm a member of the American Marketing Association, and I'm actively looking for new opportunities and trying to get on more boards, including local women's networks like Waukesha Tempo and others in Milwaukee. What inspired me to get into this field was really, honestly, sales and understanding customers and how to provide them value before they're even interested in the products.
Her Interview
Ten minutes with Leah
01What do you attribute your success to?
I attribute my success to my determination, perseverance, and grit. These qualities have been essential in helping me navigate challenges and continue moving forward in my career, even when things get difficult. They've allowed me to stay focused on my goals and keep pushing to achieve results that matter.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is to look at the big picture and focus on the goals. Focus on the goal. This advice has helped me stay oriented toward what really matters and not get lost in the day-to-day details. It reminds me to keep my eye on the ultimate objectives and make decisions that align with where I want to go, both professionally and personally.
03What advice would you give to young women entering your industry?
Don't give up. There's always a way. No matter what challenges you face or obstacles that seem insurmountable, keep pushing forward. The path might not always be clear, but if you stay determined and keep looking for solutions, you'll find a way through. Persistence is key in this industry.
04What are the biggest challenges or opportunities in your field right now?
Understanding AI and how to best utilize it is the biggest challenge and opportunity in my field right now. It's a rapidly evolving technology that has enormous potential to transform marketing, but it requires a real commitment to learning and adapting. Being able to harness AI effectively can give you a significant competitive advantage, which is why I pursued my AI Product Management Certification in 2024.
05What values are most important to you in your work and personal life?
Having an impact is crucial to me. I want my work to make a real difference and create meaningful results. I also deeply value working as a team and working collaboratively. Success isn't just about individual achievement, it's about what we can accomplish together. Understanding and listening to our coworkers and team is essential. When we truly hear each other and work together with mutual respect, that's when we can achieve the greatest impact.
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