Her Story
About Lisa
I spent over 25 years in the hospitality industry as a wedding and event planner, creating exceptional experiences for conferences, weddings, and events. In November 2025, I made a significant life transition and became the Director of Partner Engagement at Aspire Leadership, a nonprofit leadership development organization. Our curriculum focuses on taking good leaders and helping them become great leaders by working on core behaviors that make them people of influence. My role involves building relationships across the country, conducting monthly webinars, and meeting with influential leaders to put our program in front of people who can benefit from it. I'm passionate about being a voice of change in the hospitality industry, working to bring it back to its roots where creating guest experiences and taking care of human needs was valued over just money and metrics. My husband Larry and I also operate Hobbs and Rose Cottage, a charming two-bedroom Airbnb on our property, which allows me to stay connected to my love of truly nurturing and taking care of human needs. I believe in creating guest experiences that exceed expectations, not just checking boxes, and I want every guest to feel that their mind, body, and soul has been refreshed when they leave our place.
Her Interview
Ten minutes with Lisa
01What do you attribute your success to?
My faith in the Lord would be the first thing I attribute my success to. I also have a husband, Larry, who doesn't always see the dream, but yet he believes in me and loves me to the point that he just goes along and goes wherever, even after a fine that I found on Marketplace, no matter what the state is. And honestly, my kids. My kids have been such an important part of my success.
02What advice would you give to young women entering your industry?
I would tell a young woman to find a woman that she finds that she would want to model and emulate, and sit at her feet and be a sponge, and take in learning from her. I believe as women, that is our main role in our professional fields, is that we always should be investing in somebody that we believe has that potential, and they're hungry to learn, and we're here to help get them where they need to go. So that young lady, if nobody has extended their hand to her, she needs to fervently look for somebody who she admires, wants to emulate, and literally go to that person and say, you model things that I want to become, will you consider mentoring me?
03What are the biggest challenges or opportunities in your field right now?
The biggest challenge I see in hospitality right now is the shift in the market where money and metrics has taken place and has more value than creating experiences for people and taking care of human needs and creating guest experiences. I want to be a voice of change in that market, believing that we can bring people back to the roots of when it was really in its heyday of the 80s and the 90s, where we had levels of standards and expectations and investment in our team, where when somebody paid for that vacation, from the moment they checked in to the moment they checked out, it was exceptional. And they didn't feel that they were just a number. What's really pushed me out was that for the first time in my career, at that last hotel, I realized that I couldn't push change up the ladder, that it had nothing to do with our guest. It had everything to do with money and numbers. I've made a connection with someone who attributes this to asset companies in the last 10 to 20 years coming in and buying hotels that were once locally owned by family or business people that had roots in the community. These outside asset companies from the city are coming in and seeing it as a financial investment, and they only see it through the lenses of money, and they forget the human component of where the roots of hospitality is. Hospitality, the root is hospital. You are caring for people who are trying to find a place to stay, and they need rest, and they need fed. We are just seeing it as revenue, and revenue will come when you put people first. But when you put revenue first, you will chase your tail all year long. My passion right now is trying to put our leadership program in places with hospitality leaders, because in my lifetime, I want to see that our program and my voice is creating a change, and going back to what the roots once did.
04What values are most important to you in your work and personal life?
The values most important to me are integrity, humility, empathy, and curiosity. I believe in having that heart to continue to learn and ask questions from all kinds of people.
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