Influential Woman · Marketing

Mallory Rogers

Senior Vice President Marketing, 5WPR

Darien, CT

Certifications · Degrees · Memberships

Degree SUNY Albany - Major in Psychology Degree Double Minor in Business and Communication

Her Story

About Mallory

I've been working in marketing since 2007, almost 20 years now. I started on the media agency side as a print analyst when print media in magazines and newspapers was still the thing before digital transformation. Over 12-13 years on the agency side, I moved across numerous roles and clients, serving fintech brands, financial brands, consumer packaged goods, and pharmaceuticals. I've had the opportunity to work on major brands like Citibank, Novartis Pharmaceuticals, Sanofi Pharmaceuticals and Consumer Health Brands, Quaker Oatmeal, Sabra hummus, and E-Trade. After that extensive agency experience, I pivoted to an in-house marketing role at Zen Business, a SaaS platform for new entrepreneurs that positioned itself as a one-stop shop, like a personal trainer for someone starting their business. I led growth marketing there for 4 years before recently moving into my current role as SVP of Marketing for a PR agency in New York. In this role, I lead all demand generation, lead generation, brand presence, webinars, and thought leadership for the agency to get more reach and attract new clients. What excites me most is being able to change perception of a brand, product, or service through creative communication and reaching the right people. I've become a practitioner who understands market dynamics and what customers really need, creating win-win situations between customers and brands.

Her Interview

Ten minutes with Mallory

01What’s the best career advice you’ve ever received?

I'd rather be roughly right than 100% wrong. I heard this from an old CEO I used to work with about 10 years ago, and it stuck with me. If we get just trampled on by the numbers and the details, we lose sight of the bigger picture and what really matters.

02What are the biggest challenges or opportunities in your field right now?

The biggest challenge is competitiveness. Everyone is trying to shout the loudest thing in the room to get acknowledged. There's so much brand competition, not just from core competitors but also ancillary competitors who offer services you provide. You're trying to break through in the same space. On top of that, AI is changing the way people are combed through on job applications, which has made it so hard to navigate what your next step is. This has been the hardest year for me in my career, where I've doubted myself and my ability, if I'm being completely honest. When I see a job posting, it's already got 800 people who have applied, and I'm like, how do people stand out? That's the biggest thing I try to overcome, quite frankly, daily.

03What values are most important to you in your work and personal life?

Context matters so much to me. I can do a lot with very little, but any additional context given can really change the trajectory of a project or client. I don't just give one sentence to my team, I explain why we're doing something and how it attaches to broader business goals. At this point in my career, I really care about working with great people who are nice, friendly, and want to see you do well. You're spending most of your time at work, and you want to make that enjoyable. That's how I pride myself as a leader, colleague, and peer. My biggest motto is that hard work does not equal long hours. Especially being a working full-time mom, it's insane how much I'm able to multitask. I don't want to be graded based on how long I'm on Slack, I should be graded about the quality of my work and the output. I'd rather be roughly right than 100% wrong. If we get trampled on by the numbers and details, we lose sight of the bigger picture and what really matters.

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