Nancy Alert, Multi-family Expert and Seasoned Realtor on Influential Women
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Influential Woman · Real Estate and Financial Services

Nancy Alert

Multi-family Expert and Seasoned Realtor, The Alert Factor

Alexandria, VA 22312

30Years experience
2Awards received

Certifications · Degrees · Memberships

Degree Howard University B.S, Environmental Science & Design Degree Howard University B.S, Marketing Degree New York City Technical College A.A.S, Fashion Buying Merchandising Cert Founding Member Cert Women in Real Estate for Gender Equality Member Founding Member Member Women in Real Estate for Gender Equality Member Alfred Street Baptiste Church

Her Story

About Nancy

Nancy Alert is a seasoned real estate broker, financial strategist, speaker, and educator with nearly three decades of experience helping individuals build wealth through real estate and strategic financial planning. Although she earned a degree in Environmental Science and Design, Nancy made a life-changing decision in 1996 to enter the real estate industry after realizing that ownership and investment were common threads among financially successful individuals. At the time, she was extremely shy and lacked confidence in social settings, so she intentionally developed the professional presence and communication skills needed to thrive in a relationship-driven industry. Today, she is recognized for her ability to connect with people from all walks of life and has earned a reputation as a relentless advocate for her clients, affectionately known by many as “the pit bull” when it comes to negotiating and closing deals.

Throughout her career, Nancy has found her greatest fulfillment in helping others achieve financial independence and create lasting wealth. Her expertise spans residential and commercial real estate, multifamily investments, funding strategies, and financial preparedness. As both a broker and financial strategist, she has guided countless clients in leveraging real estate to generate passive income, build investment portfolios, and create generational wealth. A natural teacher at heart, Nancy is passionate about helping people understand how money works, how to make it grow, and how to structure their finances in ways that support long-term success. Whether working with first-time investors or experienced developers, she is known for simplifying complex concepts and empowering clients to make informed decisions.

One of the defining moments of Nancy’s career came during the 2008 real estate market crash, when she personally lost approximately $850,000 in investments. The experience profoundly changed her perspective and ultimately reshaped her professional focus. After carefully analyzing what happened, she recognized the stability and wealth-building potential of multifamily real estate compared to scattered individual holdings. That lesson became the foundation of her current mission: teaching others how to build, preserve, and scale wealth while minimizing unnecessary risk and tax exposure. Through workshops, speaking engagements, media appearances, and one-on-one coaching, Nancy shares the lessons she learned the hard way so others can avoid costly mistakes. Her message is simple but powerful: creating wealth is important, but learning how to protect and sustain it is what truly builds a legacy.

Her Interview

Ten minutes with Nancy

01What do you attribute your success to?

I attribute my success to taking action on the advice I'm given. One of my early mentors, Christina Bhari, said to me 'I don't mind giving you advice because you actually do something with it.' That's been key for me. I also learned an important lesson about only giving advice when I'm asked. I used to run around like Captain Save Everybody, trying to save people that didn't even ask to be saved. But I recently read The Let Them Theory by Mel Robbins, and it saved my life. It helped me release my stress. Now I only give advice when people ask me, because I've learned that not everybody wants it, they might just want to talk. But when I'm asked and people take the advice and use it, that's what makes me smile. The 2008 crash taught me that evaluated experience is the best teacher, not just experience. If you have the experience but you didn't know why you had that experience or how it happened, you're going to repeat it. But if you evaluate it, you can figure out what happened and learn from it. That's what I did when I lost $850,000. I evaluated it and realized that multifamily units were the answer, and that changed everything for me.

02What’s the best career advice you’ve ever received?

The best career advice I ever received came from Lola LaCroix, one of the women who mentored me when I first started. She said to me, 'You don't know it yet, but this is the industry for you. You're going to be amazing at it, and don't ever change. Don't let anybody tell you what you're doing is not what you should be doing. You be you, everybody else is taken.' When she said that to me, it really stuck with me. I've always said I'm being me because everybody else is taken, or I'm being me because there's only one Nancy Alert in this whole world. I Google myself all the time, there's not another Nancy Alert. There's only one of me, and nobody else can be me like me. She also told me 'you know what I realized about you? Most important, you action what you're given. I don't mind giving you advice because you actually do something with it.' That advice gave me the confidence to be myself and to take action on the opportunities in front of me.

03What advice would you give to young women entering your industry?

My focus is to help single women, especially single parents, because you have it hard. I was raised by a single woman, and I'm single as well, I'm divorced. I tell people I'm a 'me and I,' and the 'me and I' have to be very careful about what we do, how we do it, where we do it, and how we spend our time. We don't have somebody else to fall back on. When I'm talking to groups of women, my focus is to show you how to create your own financial blueprint so that it doesn't matter if you became a 'we and us' or if you stay a 'me and I,' you will be good. You're creating your own financial blueprint. I even tell married people and people in relationships, you have to know where the money is. You cannot walk through life saying 'oh, my husband takes care of that' or 'oh, my wife takes care of that,' because life be lifing without your permission. If something happens to your spouse and you don't know where anything is, you don't know what you have, what kind of debts you're in, if you're in debt. When I'm teaching financial preparedness, we start from the mindset. You have to change your mindset about money and what the true meaning of money is. You can't be thinking how your parents thought about money because most of the time they came from a place of scarcity and lack and fear. They did the best they could to get you to this point, so now you can do better, so now do better. You need to change those financial ancestral curses. It's not a curse, I just think it's the education part and the mindset that you change. Money is not bad, being rich is not bad. Some rich people are bad, but it's not because they have money. They'd be bad with or without the money, it's just the money helps them to be worse. Money just amplifies who you are.

04What are the biggest challenges or opportunities in your field right now?

While women have made significant strides in real estate and financial services, I believe a key challenge remains in fully promoting financial empowerment and independent ownership. Having overcome my own early career self-doubt through the power of female mentorship, I now see a tremendous opportunity to guide women—particularly single women—in building long-term security and passive income streams through multifamily real estate investing, entrepreneurship, and financial education. Ultimately, I am passionate about using mentorship and strategic investing to help women confidently lead in business, build wealth, and create lasting generational impact.

05What values are most important to you in your work and personal life?

For both work and personal, it's God first, family, friends, and home. Everything I have is because of Him. Every day I wake up, I am so grateful for what I have and what He will give me. He's paving that way. I just have to open my eyes and walk, and know that though I don't see the road in front of me, when I get to that point, there will be a road for me to walk on. He promised that I'm gonna live a life of abundance, and if I don't believe it and feel it in my core, then that won't happen, but I do believe it and feel it. Having God in my life is very essential. My family and friends are very important to me, especially my single friends. I check in with them every week because life is being so crazy right now. I want to make sure people are good and they're not suffering from any depression or they're afraid of anything. I am not a passerby friend or one that's standing on the sidelines. I am part of your life. I'm also not a yes friend. If you're messing up, I'm gonna let you know you messed up, because that's what I want from you. I believe in having a work ethic and being structured. I also believe in working hard, but at the same time, you have to do self-care, that me time. I travel to 5 or 6 different countries every year because I want to explore the world and make sure my mind doesn't burn out. You gotta turn it off sometimes. My me time is very important to me. I have to protect my body because this is the only vessel I have to use to move around, so I have to protect my mind and my mental health. I don't do negativity. If that's your life, I'm gonna have to love you from a distance. I don't do 24-hour news because that does something to your inside, that negative energy. I'm not a Pollyanna, but I'm about positive vibes, positive energy, because like attracts like. If you see your life and all you attract is miserable people, you might want to look at yourself for a second and see what energy you're emitting.

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