Natalie Wiley

I entered the marketing field looking for something else to do with my extra time during my military career at my new station, and it sort of fell into my lap. I've been doing this now ever since 2010. Experiential marketing involves several different avenues of marketing - it can be guerrilla, street guerrilla, face of the brand, emceeing. It just depends on what the experiential marketing aspect is needed from the Fortune 500 company for its branding purposes. I lead and supervise large ambassador and wayfinding teams, manage line control, badge scanning accuracy, crowd movement, and oversee the daily run of show aspects and staffing logistics. I'm basically the primary alliance between the vendors, the partners, and the clients, executing engagement under intense timelines. As the face of the brand, it's all about the guest experience and maintaining hospitality standards in high pressure environments, which could be multi-state music festivals, conferences, and convention centers. I work with over 50 to 60 companies - there's no set agency, it's all about the skill set and what the client is requesting. I can go under myself or under my company Nola Love LLC. I just wrapped up a program at Super Bowl this weekend, I have an upcoming program the next 2 weeks in Daytona, and then directly after that, I have the Players' Championship in Ponte Vedra, Florida. As market manager for Ochsner Health, I do experiential marketing for them at NFL games through their partnership with the NFL Saints and their partnership with the NBA Pelicans. We'll be having an upcoming program at the Jazz Festival in New Orleans where we'll basically create a mural for children to come over and create in color, and then this mural will be placed inside the hospital for children and families to be able to come look at the artistic work that they created.