Naysa Lynch

I attribute my success to my resilience. There have been so many times where I have experienced losses, in a sense with family members, and just knowing who they were to me and how they looked up to me, and things that were said to me, specifically like my brother and my dad. I've allowed those hard experiences to fuel me and keep me grounded in the sense of knowing that, you know, just keeping that voice in the back of my head. Things like that might have destroyed the next person, or truth be told, if I internalized those experiences in the worst ways, it could have done the opposite and caused me to feel like I should bottle up. But the fact that I'm choosing to use things that have been hard in my life as motivations, it helps to make me, it has molded me for sure, and it's what I use. It's how I determine my success as well.

The best career advice I've ever received is to seek mentorship and ask questions. Those two, I believe, have been pillars of how I've gotten to where I'm at. I have a mentor for everything in my life, and so that's kind of helped to keep me at bay, but also take risks, and having someone to kind of confide in, and that might have done things that I'm interested in before, really helps to build my confidence.

I would say that when you're just entering, every single opportunity that you see, apply for it. Reach out and ask questions about it. Early on, I've always been a fan of just trying things. It did get a bit chaotic because there was a point where I didn't know what I liked because I didn't seem to like everything. But the benefit of that is at a point you get to choose to sit down and think about what all those things have in common, and from there that can help shape what you might actually want to do. It tells a story in itself after you've done pretty much your research. That's mainly for someone that comes in not really knowing what they want to do in marketing, because it's such a big space. Do that research in the sense of putting yourself out there at almost random things, ask questions, and follow up when you communicate with people. Have check-ins, put it on your calendar if you need to. It's a constant grind because it's such a saturated market, but there's so much room for each of us.

It's a constant grind because it's such a saturated market, but there's so much room for each of us.

I think integrity is important. I think transparency is also important. And I believe that doing everything with compassion, or just simply being genuine in efforts, are three things that I value. I think it's no secret when you're doing business that the goal is to make money, right, grow a profit. But if you have integrity, if you lead with integrity, and you're actually doing things that are actually from a positive place, I think it makes a world of a difference. I think it helps me feel most fulfilled, rather than just doing a job. It's more so doing something that makes me happy, and it's a driver for a lot of my success.