Her Story
About Rosilida
I moved from Italy to the U.S. and wanted the whole American college experience, which definitely helped me mature. I was just thrown into a whole different country, different culture, trying to meet new people, just trying to make it, really. I'm a first generation college student. My typical day involves establishing relationships with bankers and accountants to receive referrals for small and medium businesses. I find leads who could be a perfect fit for ADP, so it's a lot of calling, a lot of putting my face out there and showing up to see if I can have the pleasure of speaking with a decision maker. We focus on planning our week on Fridays, which is strictly an office day where we sit, make phone calls, meet new clients potentially, and set them up for next week. I don't only discuss payroll and HR, but I work with partners as well, offering 401Ks, workers' compensation, and major accounts which are 50 employees and up. There's a lot that goes into this role. It's a lot of running around daily, minus on Mondays and Fridays. I also manage my family's restaurant, which I've been doing since I moved to the U.S.
Her Interview
Ten minutes with Rosilida
01What do you attribute your success to?
I would definitely attribute my success to me never giving up, right? I'm always willing to try out something different. Clearly, I've been in so many different fields, and I'm also always willing to learn new things. So definitely that, and then part of it, I do have to give it to my mom, because she was the one that helped me to always move forward, no matter what.
02What advice would you give to young women entering your industry?
Never give up, first off. The sky's the limit. I know it sounds so cliche, but somebody in my position, a no is not a no forever, even if they reject you, right? You walk in and you put your face to the name. You call them, and they're like, nope, no thank you, and just reject you right there. Make a conversation, build a relationship with them that could be memorable to them, so that whenever they have a hiccup with an accountant or with the other company, they will call you. So a no is not no forever. It will eventually turn into a yes.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenge is lots of competition. There are a lot of competitors. You show up and you're like, hey, I'm offering you payroll, you know? And they're like, I already have payroll, I have an accountant that does it for me, or I have this other company. There's a million companies that do the same thing, so why actually choose us, you know? That's one of the biggest challenges at the moment. We pivot the conversation, always pivot the conversation, really, to where it can benefit the client. Listen to the potential customer and see what you can do better compared to the other company.
04What values are most important to you in your work and personal life?
The values most important to me are loyalty and respect. Those are the basics, really, for anything. I talk about values with friends and relationships, and these same values apply to my job as well.
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