Influential Woman · Creative Director
Sara Staub
Creative Director, --
San Diego, CA
Her Story
About Sara
I worked in retail early on, which gave me influence from fashion and seeing what was coming out trend-wise. I had the chance to model, which shaped my fashion sense early on. After moving out to Arizona, I was frustrated with not creating, so I finally got out of my comfort zone and started creating my own projects. I began doing meetups, which evolved into more precision passion projects, letting my imagination out on concrete paper. The most extraordinary feeling as a creative is having an abstract idea and conceptualizing it to full-printed published work. It's like letting out all your wild thoughts and being able to put them to rest. My main area of expertise is in modeling and creative directing, being able to start a project from the ground up and execute it to full publication. That's always the intention I set for my team. It's been really fun to do this not just in one state, but in different states and traveling with people to do events. It's one thing doing it on your own as a personal creative, but another thing when you get a whole team and people believing in you and your abilities. You connect with one person and it connects you to the next thing. Within the last year, I got to work with a designer that 10 years ago I was daydreaming about. I almost didn't end up going to the event, but I ended up working with somebody by chance that I was dying to work with 10 years ago. I finally feel registered as a real artist. Being able to transfer my ideas from paper into digital media has been the fastest way of capturing myself as an artist, playing with the realm of fantasy to high-end fashion, thrifting clothing and bringing back to life old vintage pieces. People comment on my work and say they would have never put those two things together, but they look great. We're here to be trailblazers.
Her Interview
Ten minutes with Sara
01What advice would you give to young women entering your industry?
I think the biggest thing is knowing what goal you have in mind when creating and staying true to your ethics. Don't compromise yourself for a project. The biggest thing is people thinking that the first project ahead of them is going to be the only project available. Not being in the scarcity mindset, I think, is going to be another big one, because if anything, you need to understand that by you being new in the industry, you actually have more power because you're fresh, rather than you thinking that you have to do whatever is in front of you. Make sure you essentially have an idea of what you want career-wise out of the experience.
02What values are most important to you in your work and personal life?
The biggest thing as an artist is believing in yourself, because if you don't believe in yourself, you will not make it onto a platform, you won't make it to an event, you won't make it anywhere. It starts with thyself first, and making the home safe, and then from safety goes creation, and with surplus comes magic. I understand that you are your personal brand and that you are the creator and the mastermind in it all. Without you, there isn't the heart. I'm the most fabulous thing in the photo. With a creative mind, you're chasing shadows, chasing light, chasing water, chasing all this other stuff that others don't see. Finding people that believe in that momentum are the people that are part of your tribe.
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