Shamara Lannaman, MHRM
Shamara Lannaman is a dedicated higher education professional and doctoral student specializing in educational leadership. She has a strong commitment to advancing educational equity, student success, and institutional effectiveness, with a focus on understanding and improving the systems that shape teaching, learning, and leadership within postsecondary settings. Her academic journey includes a Master’s degree in Human Resources Management from Strayer University and a Doctor of Education in Educational Leadership from Capella University, which she is set to complete in early 2027. Shamara began her career in higher education after transitioning from the pharmaceutical industry, where she discovered a passion for student advocacy and enrollment management. She has served as an Undergraduate Admissions Counselor at New Jersey City University, where her role involved visiting high schools, attending college fairs, and guiding prospective students through the admissions and scholarship process. Her work is defined by a hands-on approach, ensuring that students who aim to beat the odds receive practical guidance, mentorship, and support to achieve their higher education goals. Recently, Shamara accepted a new position as Assistant Director of Admissions at a law school, where she will continue to focus on recruiting and supporting qualified applicants while exploring emerging opportunities in the admissions landscape. Beyond her professional responsibilities, she actively volunteers with the New Jersey Reentry Food Bank and has been recognized for her leadership through induction into the National Society of Leadership and Success. Looking ahead, Shamara aspires to advance to director-level enrollment leadership roles, where she can continue shaping student experiences and fostering growth for future generations of scholars.
• Certified People Analytics Specialist
• Talent Sourcing
• Lean Six Sigma White Belt Certification
• Strayer University - MS
• Scholarship - Bennett College
• National Honor Society for Leader and Success
• Feed The Veterans of Montclair NJ
• Reentry
What do you attribute your success to?
I attribute my success to my parents, who always motivated me to strive for greatness and instilled in me the values of hard work and perseverance. I am also grateful for the amazing people I have met throughout my career who have mentored, supported, and inspired me along the way. I have been fortunate to work with wonderful bosses and supervisors who became mentors and encouraged me not to let any position be my final destination. They often reminded me that there is always room for growth and that I have the potential to go on to accomplish amazing things.
I am someone who naturally looks for ways to improve situations and many times, those ideas have been incorporated into our everyday practices, which has been rewarding and motivating for me.
What’s the best career advice you’ve ever received?
A mentor once told me that there is always room for growth and that I should always be open to learning, improving, and pursuing new opportunities. That advice encouraged me to stay motivated, seek out new challenges, and continuously develop both professionally and personally. It reminds me to view every role as a steppingstone that prepares me for the next level of leadership.”
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to believe in your voice and your abilities, even when you’re the newest person in the room. Don’t be afraid to ask questions, seek mentorship, and take on opportunities that challenge you. Growth often happens outside of your comfort zone. Also, remember that every role you take on is a chance to learn something that will prepare you for the next step in your career. Stay focused, remain open to learning, and surround yourself with people who support your growth.
What are the biggest challenges or opportunities in your field right now?
The recruitment landscape is evolving rapidly. One of the biggest challenges and opportunities is identifying emerging market niches, particularly within higher education recruitment, and adapting to new outreach strategies and systems to effectively engage the audiences.
What values are most important to you in your work and personal life?
The values that guide me both professionally and personally are helping others, advocating for students, and committing to continuous learning and professional growth.
Locations
New Jersey City University
Jersey City, NJ 07305