Tana M Overton
Tana Overton is a Territory and Strategic Accounts Manager with more than eight years of experience in animal health, dairy management, and agribusiness. Growing up on a farm and working with both dairy and beef cattle, she developed an early passion for agriculture through hands-on experience, as well as involvement in FFA and 4-H. She continued that path at Iowa State University, where she earned a degree in animal science with a minor in agronomy and built a strong foundation in dairy production, livestock management, and forage research.
After college, Tana began her career with WinField United, where she worked in forage management research focused on higher-digestibility alfalfa for dairy cattle. Her work brought together agronomists, nutritionists, and dairy producers to improve forage quality and animal performance, and she contributed to published research in the field. She later transitioned into animal health, joining what was then ANIMART and eventually becoming part of Armor Animal Health. Today, she manages a large territory and strategic accounts serving dairy producers and large-animal veterinary clinics, helping clients improve herd health, business performance, and long-term sustainability.
Tana is known for her customer-focused approach, commitment to long-term relationships, and ability to understand the business goals behind every operation she supports. She enjoys mentoring newer sales professionals and is preparing for future leadership opportunities while continuing her education through a Master of Agribusiness program at Kansas State University. Outside of work, she and her husband recently took over his family farm in Wisconsin, which has been in his family since 1858 and now operates as a cash crop farm.
• Professional Animal Scientist Certificate
• Kansas State University- Master's
• Iowa State University- B.S.
• American Registry of Animal Scientists
• Professional Dairy Producers
• Dairy Calf and Heifer Association
• Iowa Pork Producers Assn
• Iowa Beef Expo
• Winnebago County Meat Animal Board
• Dairy Business Association
• AMERICAN REGISTRY OF PROFESSIONAL ANIMAL SCIENTISTS INC
• Dairy Calf and Heifer Association
• Wisconsin Farm Bureau Federation
What do you attribute your success to?
I attribute my success to the strong relationships I’ve built over time with producers and industry colleagues, my deep roots in agriculture, and a customer-first approach paired with persistence throughout my career.
What’s the best career advice you’ve ever received?
I was just at Kansas State last week and got to listen to a woman who is a lobbyist for agriculture and lives in Washington, D.C. She made the comment that if it's important, figure out a way to do it. That really struck a nerve with me because I realized that's so true. I've always been extremely career-driven, I grew up in agriculture, and I know that it's a man's world. But to be quite honest, there's a lot of women coming into it too, and the women are starting to dominate, so it's just fun to see that.
What advice would you give to young women entering your industry?
I think women just have a different take on things. We tend to be a little more detail-oriented and we tend to be more organized. I've had managers who are like, man, I'm glad that I have all these women on my team because they really keep things together around here. I think at the end of the day, if it's important to you and you're passionate about it, just do it. Don't let those things hold you back. That's probably the biggest piece of advice I can give to someone.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is balancing career, family, and farm responsibilities while also navigating industry changes like private equity ownership and acquisitions. At the same time, there are exciting opportunities in the growing presence of women in the industry, as well as new paths into management, mentorship, and working with progressive dairies and strategic accounts.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are customer focus, integrity, alignment with company values, strong relationships, mentorship, and family.