Her Story
About Alexandra
I believe communication begins with connection.
As a public relations and communications professional, I focus on shaping meaningful conversations through research-driven strategy and authentic storytelling. My work centers on helping organizations understand their audiences, build trust, and create communications that inspire impactful action.
Currently, I support healthcare and mission-driven organizations through strategic communications, audience research, digital strategy, and content creation at Moresco PR. I have contributed to campaigns for clients ranging from international medical organizations to nonprofit and consumer-focused initiatives, developing communications strategies that prioritize education, empathy, and meaningful audience engagement.
My passion for patient-centered healthcare communications began through an unexpected connection. While volunteering at an IV treatment event, I met my future mentor and boss and later followed up with a handwritten thank-you note that sparked the beginning of my career in public relations. That experience reinforced the power of thoughtful communication and the importance of building relationships with intention.
A defining moment in my career occurred while studying abroad in Rome when I pitched the opportunity to attend the International Lyme and Associated Diseases Society (ILADS) European Scientific Conference in Germany at 19 years old. Representing my PR firm, I engaged with physicians and researchers from more than 21 countries and gained a deeper understanding of the role communication plays in connecting people across cultures and communities.
One conversation during that conference continues to shape my approach today: raising awareness is only the first step. The greater challenge is helping people who are not directly affected understand why an issue matters. The question, “How do we help people care?” continues to guide the way I approach communications.
Whether conducting audience research or developing integrated campaigns, I believe impactful communication begins with understanding people first. Research informs strategy, strategy guides storytelling, and storytelling creates meaningful connections.
I graduated summa cum laude from Loyola University Chicago with a B.A. in Advertising and Public Relations and Interdisciplinary Honors. I am passionate about integrated marketing, healthcare communications, and creating campaigns that build trust, inspire action, and strengthen relationships between organizations and their audiences.
Her Interview
Ten minutes with Alexandra
01What do you attribute your success to?
I attribute my success first and foremost to my faith, my family, and the people who have supported and guided me throughout the early stages of my career.
I live each day with immense gratitude for the strength and opportunities God has given me, committing myself to finding God in all things, as well as to recognize the sacrifices my parents have made to support my education and professional and personal growth. Their example has taught me the value of perseverance, compassion, and dedication.
I also attribute my success to the mentors and educators who have challenged me to think creatively, communicate with intention, and embrace every opportunity to learn. One of the most influential people in my journey has been Dr. Stacy Neier-Beran from Loyola University Chicago’s Quinlan School of Business; her Ignatian Design Thinking course that I took during my junior year was especially impactful.
Through the opportunity to collaborate with C200, a global nonprofit empowering women in C-suite roles, I gained real-world experience while learning the importance of embracing life’s “cannonball” moments with courage and transformative reflection.
That lesson has stayed with me ever since. It has taught me to approach unexpected challenges with gratitude, resilience, and curiosity—to find meaning in life's "cannonball" moments and recognize that some of our greatest opportunities emerge from experiences that require perseverance, ultimately leaving us with a deeper appreciation for life and what it means to be human than we ever expected.
For me, gratitude, resilience, and the courage to keep going in the face of adversity are the pillars of success. At the same time, I've come to realize that success looks different for everyone. It's shaped by our unique experiences, values, and the people in our lives. I feel incredibly grateful for the mentors, family, and opportunities that have shaped mine, and I hope to pay that forward by encouraging others to embrace their own "cannonball" moments with optimism and perseverance.
02What’s the best career advice you’ve ever received?
The best career advice I've received is to know your worth.
Throughout my career, I've learned that advocating for yourself and supporting others are not opposing ideas; they actually go hand in hand. Creating environments where women empower, motivate, and inspire one another is essential.
Be the hype woman. Be the mentor your younger self needed. Be someone who believes in the potential of those around you.
I believe the strongest leaders are not defined by how many accolades they receive, but by their willingness and even enthusiasm for encouraging and supporting others. The most impactful person in the room is often the one helping others recognize their own potential.
As we continue building the next generation of women leaders, I hope we remember that success is not about competing for limited space. Instead, it is about creating more opportunities, lifting one another up, and making room for others to succeed alongside us.
03What advice would you give to young women entering your industry?
I’ve learned that fear is often the very thing standing between where we are and where we have the potential to go. Choosing to step outside of your comfort zone is where some of the greatest growth happens.
I’ve had the privilege of being in rooms and experiencing opportunities I never could have imagined simply because I was willing to take the leap. From pitching the idea of attending an international medical conference in Germany at 19 years old to unexpectedly connecting with a HarperCollins Children’s Publishing Senior Director because I started a conversation while traveling alone on the Amalfi Coast, some of my most meaningful opportunities began with saying yes before I had all the answers.
Even now at 21, I know I still don’t have all the answers, and that's what excites me most: the unknown. Growth comes from remaining curious and embracing the uncertainty rather than fearing it.
Those experiences have taught me that fear can either limit you or become the catalyst that changes your perspective on life and even what it means to be human.
Do things alone. Do them scared. Do them despite the uncertainty.
Don’t let fear or the opinions of others prevent you from starting your next chapter and finding your purpose. If you need to pivot, grow, or change direction, embrace that possibility. The regret of wondering “what if?” can be far more difficult than the courage it takes to pursue the opportunities waiting on the other side of uncertainty.
The most memorable stories often have unexpected plot twists. Why not make yours one of them?
04What are the biggest challenges or opportunities in your field right now?
One of the greatest opportunities I see in healthcare communications is the continued shift toward more intentional, patient-centered public relations grounded in real-world impact. Through my work at Moresco PR, I have seen the importance of communications approaches that connect with patients as people, not simply as audiences.
Effective healthcare communication requires listening first. By prioritizing patient perspectives and ensuring individuals feel seen, heard, and understood, organizations can build trust and cultivate communities rather than simply grow a following, which is immensely more impactful long-term.
Authenticity remains both a challenge and an opportunity across the PR industry. In an increasingly digital landscape that's constantly evolving, audiences are more perceptive than ever and can recognize when communication feels disconnected. Brands cannot rely on one-size-fits-all messaging; they must invest in understanding their audiences and creating meaningful, personalized interactions.
When authenticity is at the center of communication strategy, brands have the opportunity to build lasting relationships, strengthen trust, and create campaigns that truly resonate with audiences.
05What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are resilience, compassion, perseverance, intellectual curiosity, and continuous growth and learning.
I've learned that perceived failure is not an ending; it is often an opportunity. The moments we view as setbacks can become some of the greatest opportunities for growth and learning, helping us become more intentional and resilient in how we approach challenges.
Some of the most meaningful growth comes from experiences that require us to persevere and begin again. Those moments shape us into stronger and more compassionate individuals, teaching us the importance of courage, determination, and empathy.
I will always strive to approach challenges with resilience and extend kindness to others, because we never truly know the silent battles someone else may be facing. Whether in my personal life or my career, I believe growth is built through perseverance, compassion, and the willingness to keep moving forward. If there is anything I’ve learned throughout my career thus far, it is that I will always welcome a challenge and the opportunity to continue learning professionally and personally. Whether I am 22 or 50, I hope to always approach each experience with curiosity, intentionality, and the belief that there is always more to discover.
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