Her Story
About Anu
I'm a biomedical engineer by training and always thought I was going to go into healthcare from a medical school perspective, but I realized I really loved the business side of healthcare. Out of college, I got recruited to GE Healthcare through their commercial leadership program, a highly selective program where they selected only 10 people in the U.S. at the time. I had never done business before and didn't know anything about sales, but I really loved the aspect of being with the customer and being in the medical device field. My entire career has been within sales or sales leadership, and I've had the opportunity at GE to do a multitude of things - marketing, operations, service, and sales leadership. All of these different roles helped me gain the aspects I needed for my current role as Strategic Client Managing Director, where I manage 4 very large top academic and community hospitals in the Chicagoland area for GE Healthcare. I work with their C-suite and executive teams on larger strategic partnerships and long-term strategy, managing the entire GE Healthcare portfolio. A few years ago, I went back to get my MBA at Kellogg to get a specialty in finance and strategy because I felt that was needed to run larger P&Ls at a very large company. I've been in this role for a little over a year and recently won Rookie of the Year for hitting my operating plan in less than a year and making fantastic relationships with customers.
Her Interview
Ten minutes with Anu
01What do you attribute your success to?
I think it's really about understanding people and what they need. I've been in so many different roles and so many different products, and I can always learn the products and what we do. But I think the more important part is understanding why it matters to the people that we're helping, whether it's internal or external. That is one of my strengths - really being able to listen and decipher what they need, and then being able to use that strength to come up with a plan for them. It's very easy to just say, hey, this is a product we're selling, take it. But I think that's so much easier to do, and it always comes off like, you know, not as happily taken. So I would say that's really where I've gotten a lot of success - whether it's managing people, or selling something to the customer, or dealing with a hard situation, it's about putting them first on what they need, and then working back from that. And then being able to communicate that effectively.
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