Ashley Innocent, Freelance Art Director on Influential Women

Influential Woman · Fine arts

Ashley Innocent

Freelance Art Director, Ashley the Creator

Hartford, CT

1Award received

Certifications · Degrees · Memberships

Degree University of Hartford Degree Graphic Design Degree Tunxis Community College (Physical Therapy studies Degree Incomplete)

Her Story

About Ashley

I'm a fine artist working across multiple mediums including painting, sculpture, and mixed media. My day-to-day involves answering emails, taking phone calls for partnerships, collaborations, and commissions, creating content for social media to bring awareness to my products and services, and working in my art studio making work and completing commissions. I also pack orders and ship paintings to clients. One of my most notable achievements was being commissioned by ACLU Connecticut to create an ocean painting for their annual report, which they made into flyers and posters to mail out to all their patrons. Another major project was my exhibition last year where I created a wearable chess set with 32 sculpted pieces, each about a square foot in size, designed to be worn on people's heads for an interactive experience. For that same exhibition, I also made 12 paintings and introduced mirror engraving as a new skill, creating two huge pieces. My work has been featured on the cover of the Greater Hartford Arts Foundation calendar, and I recently participated in the Harlem Art Fair with other Connecticut-based artists, which was my first art fair experience. I'm constantly developing new service offerings and doing outreach to expand my practice.

Her Interview

Ten minutes with Ashley

01What do you attribute your success to?

I would say the consistency and almost a relentless attitude, like I'm going to keep going at it no matter what. I'd also say it's almost a sense of self-belief, even in times where there is a bit of anxiety. Like, still doing it regardless of those feelings. When I put my mind to something, no matter what, I'm going to do it.

02What’s the best career advice you’ve ever received?

The best career advice I've ever received is to know and remember your value. This has been fundamental in how I approach my work and price my art.

03What advice would you give to young women entering your industry?

I would say go for it. Don't try to create what you think other people would like, especially as an artist. I've gotten so many comments like, 'Oh, who's gonna buy that?' But…there are people who would, there's always people for you. You don't have to try to fit yourself into a box that isn't meant for you. So go for it, be as bold and explorative as your heart desires, and the right people will come.

04What are the biggest challenges or opportunities in your field right now?

Some of the opportunities that have come across recently include being part of the Harlem Art Fair with other Connecticut-based artists, which was my first art fair and an amazing experience to see so many Black artists highlighted in different styles. I'd love to be part of more shows and apply to residencies and fellowships that would help me focus and deepen my practice. As for challenges, when I have a new service to offer, especially doing outreach, I have to keep reaching out to people until I get that yes, which can be difficult when you don't have much experience with that particular service yet. Another challenge I and other artists deal with is pricing our work. Certain locations or audiences may not be your target market. For example, if your pieces are valued at $2,000 but the people around you would buy something for maybe $500, you have to figure out how to balance both worlds and what you can create that people would actually afford, while knowing that regardless, once you keep posting, the right people will show up and support.

05What values are most important to you in your work and personal life?

In my personal life, I'd say a sense of peace is really important. I definitely enjoy my peace. Creativity is important for both personal and professional life. How my body feels matters to me, so movement and flexibility are important. I also value having friends who really see me and are very gentle with my emotions, because I am a very sensitive person. If I come vulnerable and it's not met with a softness, I think subconsciously I'm already going to kind of retract myself, so a certain gentleness is needed within my relationships. With work, definitely play and curiosity are important, and obviously the quality of my work. I also value experimentation and practicing being consistent in my work for the quality of the outcome.

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