Beverly Holland, Director of Advancement and Donor Engagement on Influential Women

Influential Woman · Nonprofit

Beverly Holland

Director of Advancement and Donor Engagement, Wesley House Community Center

Knoxville, TN

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Her Story

About Beverly

I am the Senior Director of Advancement and Donor Engagement for Wesley House Community Center. In this role, I work with our donors to establish different fundraising efforts and figure out how to increase donors for the organization through events, storytelling, and media relations. I've been in this position since August, so about 10 months now. Before this, the bulk of my career was in media and media relations and media sales for about 10 years, and I also worked with a different nonprofit for 5 years. I was able to pivot and use my media background to help nonprofit organizations. Relationships are key in what I do - people trust people that are trustworthy, so I make sure that I'm always doing what I'm going to say and saying what I'm going to do. Relationship building is really a big part of my career and the reason why I'm successful.

Her Interview

Ten minutes with Beverly

01What do you attribute your success to?

I think it's not just been one specific person, it's been a lot of people in my life that have kind of shaped the conversation and how I feel about nonprofits and giving back. I was taught, even through my media relations, that relationships are key - that people trust people that are trustworthy. So just making sure that you're always doing what you're going to say and saying what you're going to do, I think, was something that was influenced upon me at a very young age and reinforced by a lot of people in my life. Relationship building was really a big part of my career and the reason why I'm successful. It's about listening to what people actually want so that you're able to help them in a better way.

02What advice would you give to young women entering your industry?

I think the biggest thing for me that I wish someone had impressed upon me at a young age is just boundaries - making sure that you value yourself and that you take care of yourself as well. I think sometimes in nonprofit, especially when I was very young in my career, I was kind of like, well, if I don't do it, it's not going to get done. But I think the biggest thing is, while it's great to have ambition, it's also really good to learn how to delegate and set boundaries appropriately too, or in the nonprofit world, you will just absolutely drown. You have to take care of yourself before you can take care of other people. Someone told me early on about the airplane method - you have to put on your mask even before you put on your children's mask to be able to help everyone else, and that has really stuck with me, especially as a mom.

03What are the biggest challenges or opportunities in your field right now?

I think the economy and what it is, the changing landscape in grants and opportunities, and just trying to figure out what that future looks like moving forward, I think is the biggest challenge that we're all going into right now.

04What values are most important to you in your work and personal life?

Faith is really important to me - I've been grounded in faith from a very early age through our church involvement. Accountability, integrity, honesty, kindness, compassion, and empathy are all core values for me. Relationship building is critical - making sure that you're listening to what people actually want so that you're able to help them in a better way. Family is extremely important to me. Having kids gave me a lot of perspective and reminded me that it is most important to be there for your family. Being a mom is my most important title. Giving back to the community has always been really required in my family, not just expected.

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