Her Story
About Dana
I'm currently in my fifth year as a Councilmember for the City of West Liberty, serving my second four-year term after winning re-election last November. My most important responsibility is providing representation for my community, which is one of the only low-income communities of color in Iowa and was the first in Iowa to be a majority non-white community according to the 2010 census.
When I put my name on the ballot, I gathered other folks to fill council spots so we could properly represent our community, and we became the first Latino majority council in the state of Iowa when myself and Councilmember Martinez were elected. One of my most notable achievements was making connections that brought tremendous attention to our small community, including partnering with a colleague in Los Angeles to push through a $9 million grant from a childcare company and the Department of Defense to provide free childcare for Army Reserves and National Guard members. We started as a pilot program in West Liberty, and I've been invited to the Pentagon three times because of its success. The program is now in at least 34 states, serving thousands of military members.
Beyond my council work, I work full-time at the University of Iowa in the Women's Resource and Action Center, where we provide free counseling and support for domestic violence and sexual assault survivors, and do activism, education, and violence prevention work. I also teach a class called Al Exito once a week for kids in 5th through 8th grades who will be first-generation college students, helping them understand the importance of contributing to society through voting and public service. I balance 3 jobs plus my council position, which I consider volunteer work, and I also care for an elderly woman on weekends.
Prior to my work at WRAC, I worked as the Communications Manager for the Johnson County Board of Supervisors, Director of Marketing and Operations for the UI's Career Center, and almost a decade in the Diversity, Equity, and Inclusion department at the UI campus.
Her Interview
Ten minutes with Dana
01What do you attribute your success to?
I attribute my success to my love for other humans. I've always been like that since I was a little girl. I just love people, and I always see the potential in our societies. I know that we're all born good, and that we can do anything if we just come together and move forward together. I think making the world a better place is just in my blood, and that's what drives me.
02What’s the best career advice you’ve ever received?
The best career advice I ever received was not to count myself out. It took me a long time to build the confidence to speak up and see myself in a leadership role, because I grew up very shy and quiet. When I got the job at the University of Iowa in 2011, I worked for the Chief Diversity Office and was surrounded by powerful women. I remember one day at a work meeting at a coffee shop, I felt so free, and one of my colleagues said, 'Dana, you belong here. You're part of this team, and you bring a lot of experience and opportunity, and don't ever count yourself out.' That really stuck with me, and I kind of pass it along too, because I see that in a lot of other young women that I come across on campus who don't believe they can do something or apply for something. I tell them, you never know unless you try.
03What advice would you give to young women entering your industry?
Don't be afraid to try and take risks. Reach out to people when you need it. You don't have to be alone. Reach out to me if you need to.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges is juggling everything when you come from a working-class background. It's hard to get out of that cycle and move up to where you can pay the bills and put food on the table without having three jobs. I have three jobs right now, not even including my council position, which I consider volunteer work. I also take care of an elderly woman on the weekends when I'm needed to fill in. Getting out of that cycle of poverty has been a big challenge for me, because a lot of things that hold opportunity take financial investment or time, and those are things I don't have. If you don't have it, you have to take the time to fundraise, which means asking community members and taxpayers for more money, which I don't feel comfortable about. In the long run, though, my background is also a good thing, because I can stretch a dollar, I can make something into nothing, and I'm incredibly resilient. I know the struggle of a majority of my community members that I represent, so I think it allows me to connect with them on a different level that other folks might not have.
05What values are most important to you in your work and personal life?
I always say integrity is number one. To me, integrity is doing the right thing, even when nobody's watching. It really drives my moral compass, and it's what I want to teach my children to do as well. Thinking about the future also plays a big role with children. I teach a class called Al Exito once a week in West Liberty for kids who will be first-generation going to college, from 5th graders through 8th graders, telling them about how important it is to succeed and preparing them for the real world. That really drives me - investing in our youth. Through LULAC, it's helping our youth understand how important it is to contribute to society through voting or public service. I also do that in my everyday job at the University of Iowa in the Women's Resource and Action Center, where we serve people of all genders but primarily women, providing free counseling and support for domestic violence and sexual assault survivors, and doing activism, education, and violence prevention work. Making the world a better place is just in my blood, and that's what drives me.
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