Deborah Danto, COO on Influential Women

Influential Woman · Construction

Deborah Danto

COO, Danto Builders

Fort Lauderdale, FL

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Certifications · Degrees · Memberships

Degree Bachelor's in Business Administration Degree Master's in Business Administration Cert General Contractor License Cert LEED AP Member Greater Fort Lauderdale Chamber of Commerce Member American Heart Association

Her Story

About Deborah

My career has been really organic. I earned my bachelor's and master's in business administration and worked for Pizza Hut at their headquarters in Wichita, Kansas, where I had some great positions. They transferred me to Boca Raton, Florida, and I was over South Florida, the Virgin Islands, and Puerto Rico, which was a great experience since I always loved international business. When they wanted to move me back to Ohio, I really liked Florida - I love the ocean, the weather, and being outdoors - so I moved to Arby's instead. I've always been entrepreneurial at heart, and my goal was always to own my own business. I ended up joining a gentleman who supplied pre-cooked bacon to restaurants and became an owner in one of his manufacturing companies. It was a great learning experience where I had a lot of accomplishments because I'm very methodical and analytical and process-driven - I was able to make huge improvements there, like reducing a 3-month lead time to 3 days. I met Craig 23 years ago, and he was born and raised in construction, originally from Detroit where his father did a lot of development in Flint. After we married 21 years ago, I started working with him and our team. At first it was more marketing and business development since he never had a website or anything, but the turning point came when I was sitting at a meeting with Broward Health and they talked about how being a woman-owned business provided extra points in the bidding process. I got my GC license and became 51% owner of Danto Builders as a woman-owned business. Now I oversee the company with respect to operations, legal, and business development. I'm still very process-driven and always working to improve and make us better, because here in Florida you truly have to build relationships and trust through great communication, transparency, and providing the best service. We've implemented technology like Procore for project management and GoHighLevel for our CRM system to provide our team with tools that make them better. A lot of our people have English as their second language, so we provide them with Copilot, ChatGPT, Claude, and other tools to help them communicate better. We're constantly researching new AI apps for estimating and code checking. I call them our team versus employees because they're not only a team to us, they're family, and we treat them like family, as we do our subcontractors.

Her Interview

Ten minutes with Deborah

01What do you attribute your success to?

I attribute my success to building relationships and surrounding myself with good, supportive people. My theme for the Chamber last year was building relationships, and that's so critical in every single thing you do, whether it's business development, your relationships with subcontractors so they'll bid competitively and show up and get the job done correctly, your team, your clients, everybody. It's all about building relationships and surrounding yourself with really good, positive people that can help you, whether it's finance, marketing, or operations. I'm also very methodical and analytical and process-driven, which has allowed me to make huge improvements. I never gave up, even during the recession when I thought I was gonna die - we had to stay open and we got through that. Now we're in a place I'm so proud of, where we came from during the recession and how we got back on our feet, and now we're thriving. Having a commitment to community and charities without an agenda has also been beautiful, because when you really go out and help people, it just naturally or organically helps you. What goes around comes around, and what you put out there, you get back.

02What advice would you give to young women entering your industry?

Surround yourself with good, supportive people. Building relationships is so critical in every single thing you do, whether it's business development or your relationships with subcontractors, your team, or your clients. It's all about building relationships and surrounding yourself with really good, positive people that can help you, whether it's finance, marketing, or operations. Then have a plan and really follow that plan and be committed, because when you have a business and you have people depending on you, it's like having a family and you have to feed those families. It takes time to build relationships and build trust. I know younger generations expect things quicker, and we all do when we're younger, and everyone wants instant gratification. But even with technology being so quick, it still takes time to build relationships and build trust. So be out there and expand your network, and have a commitment to community and charities without an agenda. That's a beautiful thing when you really go out and help people - it just naturally or organically helps you. What goes around comes around, and what you put out there, you get back. Put yourself out there in a lot of different areas, being out there in general and doing things with the community.

03What values are most important to you in your work and personal life?

Building relationships and trust is absolutely critical to me. Here in Florida, you truly have to build relationships and trust, and to do that you need great communication, transparency, and just really providing the best service you can provide and being available. I believe it's extremely important for businesses to be involved in community, whether it's associations or charity. Having a commitment to community and charities without an agenda is really important - when you really go out and help people, it just naturally helps you, and what you put out there, you get back. I also value treating our team like family, not just employees, because they're not only a team to us, they're family, and we treat them like family, as we do our subcontractors. My husband has a funny internal mission statement, which is to have fun, make money, and get the job done. We really try to have fun here, and we want people to be happy about coming to work every day and feel good. I'm always into improving and making us better, and providing our team with tools that make them better so they can succeed.

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