Genevieve Lowery

In 2024, my brother, my only sibling, was involved in a police officer shooting where he executed a police officer when he was being evicted in Sheridan, Wyoming. My mother was sent to prison for allegedly providing firearms to a felon, even though he had upwards of 17 stolen firearms in his possession. What led me to this place is obviously my trauma and my grief, and trying to channel that into something positive. I founded my own brand, Unforgiven, to use a portion of proceeds to help individuals who are facing eviction and addiction. It's incredibly difficult - my mom is still in prison, and I've had to go through things that nobody should ever have to go through. I'm trying to help people get access to resources and bring awareness. I'm very active in the beauty community as well, and I started getting into making content and makeup as a creative outlet. I'm writing a book about all of this. My core message is that people are so much more than their addiction and the things that they do while they're in deep addiction. It can happen to anybody, and when people are in that state of mind, they are not themselves. They are not their worst day. He was so much more than his worst day, and I will never give up. I will never stop fighting for him.