Jonetta Moore, MSM

I attribute my success to refusing to quit and believing that the past doesn't define your future. I lead with passion, determination, and purpose. One of my biggest lessons I've learned is that setbacks don't define you - every challenge has taught me something valuable and helped me grow stronger. I've navigated career changes, business building, and balancing motherhood, and through it all, I've learned that you're going to deal with challenges and setbacks. As my own HR person, banker, and scheduling person, I've had to learn money management and all aspects of being an entrepreneur. You're going to fall on some levels, but it's all about learning, dusting yourself off, doing it again, and walking away with knowledge from each experience, whether it's good or bad. I always stay open to constructive criticism and reviews and feedback. My goal has never been to send people out to the wolves - it's to make sure they're confident and comfortable. If I can help someone build that confidence, then I did something right that day. Success isn't about having a perfect journey, it's about continuing to move forward.

The best career advice I've received is that success is not about having a perfect journey. I've learned that setbacks, failures, and unexpected challenges don't define who you are - they're just part of the lessons that shape your growth and resilience. You're going to have failures, and you just dust yourself off and go another angle. That doesn't mean you can't do it or that it's the end of the road - it's just another route. It's not the end of the world, you start over. This perspective has helped me continue moving forward with faith, determination, and confidence, knowing that every obstacle can become a stepping stone toward something greater.

What I would say is don't wait. I'm a woman that refuses to quit, and I believe that the past doesn't define your future. A lot of people wait and keep talking themselves out of things, so my advice is do it, don't wait, take a chance, and believe in yourself. Believe that it will work. You have to speak positivity into your brain for it to happen. A lot of people say 'I'm gonna wait until this' or 'I'm gonna wait until that' - don't wait, start today, try it, don't give up, and don't talk yourself out of it. I know a lot of people speak out of fear, saying 'I don't know if I want to do that' or 'I'm not ready yet' - do it today, do it now. My story reminds women that it's never too late to start over, to pursue a dream, to change careers, or build a business. You're meant to be successful. Everything doesn't have to be perfect, everything doesn't have to be lined up. You're gonna have failures, but that doesn't mean you can't do it or that's the end of the road - go another angle, start over. Always be open to constructive criticism, always be open for reviews and feedback. And remember, with practice and continuation, you can overcome anxiety about starting over and build that confidence.

I believe the beauty industry offers tremendous opportunities for women to become business owners and entrepreneurs. I'm setting a platform for other women to train under me so they can start their own businesses. Once they train under me, they can work anywhere in salons, at home, in academies, or whatever they want to do, and it starts from just that one class they take with me. The industry has just kept growing and growing. Women are able to open up their businesses, and I've certified so many of them. As far as challenges, I've navigated career changes, business building, and balancing motherhood. You're going to deal with challenges and setbacks - as an entrepreneur, you have to be your own HR person, your own banker, your own scheduling person, so money management and all of that has to be learned. You're going to fall on some levels, but it's all about learning, dusting yourself off, and doing it again. You're learning from each and every way that you go, whether it's a good thing or a bad thing. The key is to always be open to constructive criticism and feedback. Through mentorship, I make sure my students know they're not alone - we're still in this together. I even allow them to come back and train in my academy with me if they want to work on a couple clients until they get really comfortable. My goal is not to send people out to the wolves but to help them be confident and comfortable.

The values most important to me are passion, determination, purpose, family, and giving back to the community. I lead with passion, determination, and purpose in everything I do. Whether it’s in my career, my business, or my personal life, I believe in showing up with intention and making a positive impact.

Service has always been a major part of who I am. I worked for the Department of Child Services for 10 years, where I had the opportunity to advocate for children and families. Today, I continue giving back through organizations such as Victory 4 Kids and by visiting schools to educate students about entrepreneurship and opportunities within the beauty industry. I often tell young people that if I had known about the possibilities within this industry when I was in school, my path may have looked very different. That experience motivates me to expose others to opportunities they may not otherwise see.

As the owner of Lashes & Moore Academy, I am passionate about helping women build confidence, develop skills, and achieve financial independence through beauty education. My goal has always been to help people feel confident and comfortable in their own skin. If I can help someone believe in themselves a little more than they did before they met me, then I’ve done something meaningful that day.

I also place a high value on mentorship and support. I remind my students that graduation is not the end of our relationship. They can always reach out, ask questions, or return for additional guidance. I believe in creating an environment where people feel supported, encouraged, and empowered to succeed.

Most importantly, I value family. Being a mother is one of my greatest accomplishments, and my two children are my biggest motivation. They inspire me to work hard, pursue my goals, and continue building a legacy. I believe success isn’t just about professional achievements—it’s also about creating meaningful time with family and maintaining a healthy work-life balance. My children are the reason I strive to become the best version of myself every day.

I am open to constructive feedback, committed to continuous growth, and I never give up. I firmly believe that your past does not define your future. With determination, faith, and hard work, anything is possible.