Her Story
About Justine
Justine Alexander is a culinary professional whose career has been shaped by nearly two decades of dedication, creativity, and leadership in the hospitality industry. Inspired by a family culture centered around food, celebrations, and togetherness, Justine discovered her passion for cooking at an early age. She began her culinary journey working alongside her uncle as a line cook, where she built the foundation of her skills and work ethic. From there, she gained experience in airport dining and several restaurants throughout the Atlanta area before pursuing formal culinary education at Johnson & Wales University and Gwinnett Technical College. Her early experiences helped shape both her technical expertise and her commitment to excellence in the kitchen.
A major chapter of Justine’s career was spent with The Ritz-Carlton Hotel Company, where she worked her way through multiple culinary leadership roles over the course of nearly a decade. During her tenure, she served as a sous chef for four to five years and gained extensive experience in fine dining, luxury hospitality, and large-scale operations. Her time there refined her standards for execution, leadership, and guest experience, while also earning her recognition as a two-time recipient of a Ritz-Carlton/Marriott “5-Star” award for consistently going above and beyond in her role. Today, as Chef de Cuisine at The Burch and Birch Boathouse, she has embraced the transition from corporate hospitality into the world of small business restaurants, where she oversees menu development, inventory, labor and food costs, event planning, staff mentorship, and the creation of innovative dishes designed to elevate the guest experience and grow business success.
Known for her expertise in high-volume kitchens, seafood grill concepts, and bar-focused cuisine, Justine’s true culinary passion lies in Southern food and Southern fusion. She enjoys blending flavors and techniques from Indian, Pacific Rim, Asian, and other global cuisines while adding her own Southern influence to create bold and memorable dishes. Beyond her culinary talent, she is deeply committed to leadership and mentorship, believing that strong kitchen culture and team development are just as important as exceptional food. One of her proudest accomplishments has been stepping into a Chef de Cuisine position after years of limiting herself to sous chef roles, encouraged by peers who recognized her leadership potential. Equally meaningful to her is the launch of her own culinary business, an entrepreneurial venture that continues to grow alongside her professional career and establish her name within the culinary community.
Her Interview
Ten minutes with Justine
01What do you attribute your success to?
I attribute my success to the strong influence of my family and the way so many of our life moments centered around food, along with the early hands-on experience I gained working with relatives, the encouragement and mentorship from friends who pushed me to believe in myself, and the persistence and hard work I’ve carried with me through every kitchen along my journey.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was from a friend who encouraged me to stop limiting myself to being a sous chef and reminded me that I was capable of becoming an executive chef, which pushed me to aim higher and believe more in my own potential.
03What advice would you give to young women entering your industry?
The advice is don't stop. It's a hard, hard, hard industry. All industries are hard, especially for women, but we have to work a little extra harder. Specifically in the culinary industry, don't stop, don't listen to people telling you you can't do it. I had a lot of people telling me I couldn't get promoted when I first started at the Ritz-Carlton. Oh, they don't give promotions, they don't give raises, and I proved them completely wrong. Those same people who had those things to say, I left them behind, and eventually I was their superior. So, never give up your dreams, never stop pushing. Never stop.
04What are the biggest challenges or opportunities in your field right now?
The main challenges I face are hiring the right staff for the concept that I'm in, though I do a really good job retaining them once they're here. The other major challenge is food costs. I'm sure you've gone to the grocery store - it is astronomical. I'm constantly trying to find the right food costing for the food that keeps the customers coming in, but also helps us make a profit. It's a delicate balance in today's economy.
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