Her Story
About Katrina
I started my career journey like many college graduates, working at Enterprise rental car and Walgreens as a store shift lead while looking for better opportunities. My exposure to the insurance side of things at Enterprise led me to an opening with Farm Bureau Financial Services in December 2013, where I started as an admin for district managers working with agents. That was my first entry into this industry. Now I serve as a lead marketing coach with Farm Bureau Financial Services, and honestly, there's so much more behind that title than you might think. What I really do is help agents create and optimize marketing plans to grow their businesses, using the company's resources, CRM systems, and helping them target markets and execute different scenarios. In my role, we always talk about how we have to influence without authority - I can suggest things and say 'hey, I think this would be great for you to do for your business,' but there's no authority to tell an agent what they have to do. So my proudest moments are when agents take my ideas and execute them successfully, and I see real success in their business in an impactful manner, whether that's networking and finding success or actually bringing them new business. My month is filled with meetings with agents, and sometimes you give an idea and they're like 'not gonna do it,' so when it works, it's really a highlight of your day. I earned my Master's in Business Administration in 2017 while already working at Farm Bureau, and I really feel like that degree helped me expand my knowledge and broaden my horizons, especially since marketing crosses lines with in-office processes. My undergraduate experience as a student athlete playing basketball taught me the grit and mindset that nothing is too much to handle. That competitive spirit helps me professionally, especially when working with agents who are competitive and want to win contests - that fires me up even more and makes me more passionate to help them succeed.
Her Interview
Ten minutes with Katrina
01What do you attribute your success to?
Honestly, I attribute my success to a lot of support. I have a great manager who, since she's been in her current role, has created opportunities to promote or level up within the organization - even before she was there, there was no opportunity like that, and she's made that possible. I also have amazing coworkers. We have a really, really great team that makes it hard to want to leave. We always joke that our team is one that people want to come to, and we have a lot of people in other positions in the company that came from our team - VPs that came from our team, sales performance managers that came from our team. When you're here in this role, it provides opportunity for growth, which is really a positive thing, but it's also the team that people want to be on. That makes it a lot easier to come to work every day, to clock in, and to want to show up again the next day. It's just a very healthy culture.
02What advice would you give to young women entering your industry?
I would say, talk to as many people as you can. That's something I wish I'd done differently. Network, talk to other people that you think you want to be like, find out what they do. Don't be afraid to just have a coffee and keep going. You're gonna hit roadblocks, people are gonna tell you you can't do it, but all the successful women I know have overcome. No matter what you go through, it's not the end. And there's always different paths to success, so even if your path doesn't look like what someone tells you it should look like, that doesn't mean you're not successful.
03What are the biggest challenges or opportunities in your field right now?
I think the biggest challenge, especially for my agents in insurance, is the misunderstanding of what they do, and life insurance especially - how important that is. Those are never my stories to tell because I don't sell insurance, but I do help agents tell their stories through marketing and why what they do is so important. It really touches home when you hear those agents talk about delivering service to families - like one of my agents whose friend's home caught fire, and delivering service to them that allowed them to rebuild their home, or agents who have to deliver a life insurance check to a mother after their children have passed away. I really think it's a misconception of what they do. It's impactful work that they do, and a lot of people judge them on 'oh, we have to have insurance, and it's a scam,' but if you've never been in the position on the receiving end to receive those claims that are more than just an auto fender bender, but a life-changing moment, then it's hard for people to understand what it is they do and how really impactful it is. As for opportunities, I would say for Farm Bureau it would really be in our recruiting efforts, to have more individuals be able to work in this industry, and especially younger people. We have some coming in now, but we have a lot of clients who are older, so just trying to reach that younger generation and bringing them to the industry.
04What values are most important to you in your work and personal life?
Within my work, I would say knowing that my family comes first, even professionally or personally, and professionally, that's supported. With a three-year-old, life right now is just knowing that they support that, and the flexibility that can happen when needed means a lot to me. Also, just the integrity of the people that I work with and the accountability part. Working in insurance, those are so important - working with trustful people, respectful people. That's really, really important to me, and who I want to surround myself with. It's almost like the saying, you know how your parents used to tell you, show me your friends and I'll show you who you are - I can say that at work. I work with people that have the same values as me.
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