Lisa DiNello, Design Supervisor on Influential Women

Influential Woman · Sports Media

Lisa DiNello

Design Supervisor, ESPN

Southington, CT

Certifications · Degrees · Memberships

Degree University of Georgia Degree Bachelor's Degree in Graphic Design Member Women in Cable Television (WICT) Member New England Chapter

Her Story

About Lisa

I'm a design supervisor and art director at ESPN, where I've been for nearly 11 years now. My role involves managing projects from concept to completion for high-profile creative packages like college football, Monday Night Football, Get Up, and our event and studio productions. Day-to-day, I have direct reports that I manage, but I'm also actively art directing these projects and working hands-on with a team of designers, animators, and viz developers to bring these creative packages to life. I've always loved both sports and art, and my background working in sports and graphic design at the University of Georgia Football Recruitment Office is ultimately what landed me the internship opportunity at ESPN. I came back full-time right after I graduated college, and I've been fortunate to work with a variety of great leaders here who have helped create opportunities for me, whether that's a project I get to work on or getting to go to site. Now as a manager myself, what really excites me is helping create those opportunities for people I'm mentoring or managing, finding opportunities that can challenge them so they can learn new skills too.

Her Interview

Ten minutes with Lisa

01What do you attribute your success to?

I think my success comes down to three core values. First, leading with integrity and being as open and honest as possible when it comes to communication. I think that's something I've done a good job at, whatever project or people I'm working with. Second, being passionate about what I'm working on. I think that's what makes strong work. You can tell if we're working with someone that's really passionate on a project, and they care about what they're emotionally invested in, what they're actually working on. And then, I would just say, always being eager to learn and adapt. If there's any new workflows or anything there too, rallying the team behind and learning to pivot when necessary in order to streamline any kind of workflow.

02What advice would you give to young women entering your industry?

I'd say network as much as possible, and shadow people in the fields that you're interested in. I found that really helpful when I was starting out, just understanding what does a graphic designer at a sports network do versus what does a graphic designer at an ad agency do. They use very similar programs and skill sets, but very different work. So I would encourage young professionals and anyone coming out of college to really network, reach out to a lot of people, and see what kind of industry and field you'd be interested in. And it's even helpful meeting with people and realizing something you may not be interested in. That's just as helpful, in my opinion, when you're narrowing in on what you actually are passionate about and what's the right fit for you.

03What are the biggest challenges or opportunities in your field right now?

Honestly, just constant changes. I mean, we're changing the way we're going from traditional linear broadcasting, streaming is up and coming, so just constantly being adaptable. We need to create our deliverables, render settings, render engines, technology's always updating, so just constantly learning new programs. We recently switched to Figma, so that's something that definitely interests me, just always learning something new and being challenged. I love the projects I'm on where I'm like, how do we do this? And getting to go to site and see something come to life and work through those challenges in real time.

04What values are most important to you in your work and personal life?

Leading with integrity is really important to me, being as open and honest when it comes to communication. I think that's something that I've done a good job at, whatever project or people I'm working with. Being passionate about what I'm working on is crucial because I think that's what makes strong work. You can tell when someone is really passionate on a project and they care about what they're emotionally invested in. I'm also always eager to learn and adapt, whether it's new workflows or anything else, rallying the team behind and learning to pivot when necessary. And I have to say, work-life balance is so important to me. I always tell my direct reports, work is important, but it's not everything.

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