Meghan Hamme, Senior Manager, Partner Success on Influential Women

Influential Woman · Gaming

Meghan Hamme

Senior Manager, Partner Success, Arkadium

Fort Lauderdale, FL

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Design and Merchandising Degree Drexel University Degree 2012

Her Story

About Meghan

I've been the Senior Manager for Partner Success at Arcadium for almost 5 years now, managing partnership development in the gaming industry. Before this, I spent about 10 years in the online publisher space managing partnerships. My key responsibilities include managing external partner relationships with major publishers like USA Today, Washington Post, Daily Mail, and Independent, as well as working with IP partners like Fremantle to build independent games for them. Internally, I manage the partner success team and work cross-functionally with engineering teams, development resources, design teams, and ad ops to push forward on larger-scale projects. We're constantly innovating on new types of products to bring to market and testing different ways to increase overall company revenue. What I'm most proud of is the strong network of relationships I've developed throughout my career. Each company I've worked at, I've built connections with people I feel very inspired by, and I continue to work with them throughout my career. I've also helped grow this team over the last 5 years, embedding ourselves better with internal teams and creating stronger relationships and guidelines that have made us the number one provider for games for many of these larger publications. My background is actually quite different - I have a bachelor's degree in design and merchandising from Drexel, where I graduated in 2012. I spent my first few years working for Lululemon, focusing on visual merchandising in the Philadelphia area, before transitioning into the online ad tech and partnership management industry. It was kind of luck of chance - I met someone doing recruiting who mentioned an opportunity at the company he was working at full-time. Even though I didn't have a background in gaming, I had a really strong background in partnership management with online publications, so it was a meeting of the minds.

Her Interview

Ten minutes with Meghan

01What do you attribute your success to?

A big chunk of my success, I think, is actually listening. I think one of the biggest things in business that tends to get overlooked, especially in partnership management, is we always have a thought process or an agenda. Mine is really not that. It's nice to keep it in the back of your head, but really listening to what your partners need is what makes you most successful. When you're able to listen to what they're looking for, you can best offer options to them. It's really not always about what you want, but how do you make what you have work for them. So I think listening has been the biggest skill to attribute to that.

02What’s the best career advice you’ve ever received?

I had a friend who took over at a company as a CEO, and it was very out of her scope of what her previous roles had been, or at least the types of companies she had worked at. I said, how did you learn so much getting into your role? And she said to me, I don't expect to be the subject matter expert on everything. I surround myself with people that are experts, and that's how I continue to learn. So I think it's really about creating a strong network that you can always be learning from, whether that's at the current company that you're at, or the people that you continue to talk to throughout your career. We try so hard to do it all, but you don't have to do it all. You know what your strengths are, and how do you lean into that and fill the void elsewhere with people that really are the other experts.

03What advice would you give to young women entering your industry?

Don't be afraid to let your voice be heard. I know as a woman coming up, really in any industry, prior to this I was in ad tech, I was always afraid to raise my hand and sound like I was afraid of sounding stupid, or not knowing the answers to everything, or asking a dumb question. There are no dumb questions, there are just people that aren't forward-thinking, and I think it's always good to get everyone on the same page, so don't be afraid to let your voice be heard.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenge would probably be that AI is becoming a bigger topic of conversation in the game space right now, especially online. And I think the tough part is a lot of people follow the news, but there's a lot of education that can go along with it that not everyone takes the time to learn about, so that's been a bit of a challenge. But the biggest opportunity would be continuing to educate and provide information to partners, to really anyone in the ecosystem, to best understand how you're able to utilize games or different types of content to really drive people, honestly, even to change their behaviors. I think the biggest challenge we see with online nowadays is everyone kind of goes down doom scroll holes on any platform, so how do we bring people to do something that challenges their brain, but in a healthier way? And I think that's something that we're able to help different online companies provide to users.

05What values are most important to you in your work and personal life?

The biggest values are just, if you say you're gonna do it, you follow through with it. We can commit to a lot of things, we can raise our hands for a lot of things, but when you really want to show your value, it's putting in the time and effort to those items, and really giving it your all. So I think that's what really matters to me most - follow-through and commitment.

Join Influential Women and start making an impact. Register now.