Reyna Soto

I attribute my success to consistency and believing in my vision even when things get hard. Growth doesn't happen overnight - it happens by improving one thing every single day. For me, growth has never been a straight line. You grow a lot in one season, and then something gets in the way or tries to hold you back. Some days don't go according to plan, but those are the moments where I remind myself that growth happens through small, consistent improvements. I also think my background working in customer service and the food industry really helped me be successful, because those experiences taught me how to connect with people. And having grown up seeing my dad be an entrepreneur, even though I never thought it would be my path, that exposure was always around me and shaped how I approach business.

The biggest piece of advice I would give to a woman starting a marketing company is just because it's been done before doesn't mean that you can't succeed. That was a huge hurdle for me when I first started - I was doubting myself and questioning why I should start a company when there are so many companies already out there doing the same thing. But I've had to constantly remind myself that there can be a million other businesses that do the same thing you do, but for some reason, there's going to be this person that wants to work with you. Something in your energy, something you're teaching them, something they can relate to you with - that's really the reason why they're coming to you. You are a unique person, and everybody has a different story. Your story is ultimately what connects you to that person that wants to work with you, and nobody can take that away from you. So even if you have seen that it's been done before, try it, because you never know where it might take you.

Transparency and authenticity are incredibly important to me. My boyfriend and I have always prided ourselves on being transparent and authentic, showing people that building a business is not easy, but when you put in the work and stay consistent, you will get results. I also deeply value education and passing on resources. I'm most proud of having a platform where I can share resources that I didn't see when I first started, or that were really hard for me to learn on my own. When you have a platform, you have a responsibility - whether that's sharing your own story or helping people with resources. For me, it's about making things easier for others and educating them on things I didn't know. I've realized how important it is to put myself out there and be visible, because every time I don't, I'm not helping someone get to where they want to be because they haven't found me yet. Helping people, especially women and Latino entrepreneurs, is at the core of what I do.