Amanda Nicholson

Email Marketing Strategist and Copywriter

Amanda Nicholson, Copywriter

Madison, TN 37115

Amanda Nicholson is a nonprofit consultant, copywriter, and email marketing strategist based in the United States, with over four and a half years of experience helping nonprofits and mission-driven businesses amplify their impact. She specializes in crafting email campaigns and website copy that turn supporters into ambassadors and help organizations stand out in crowded digital spaces. With a Bachelor of Science in Special Education and Teaching from Lipscomb University, Amanda brings a unique combination of storytelling, psychology, and strategy to her work, ensuring that every message connects with the right audience at the right time.

Before transitioning into marketing, Amanda spent three years as a special education teacher for kindergarten through second grade and an additional year teaching kindergarten at a farm school. During that time, she also volunteered with nonprofits and contributed to educational programs, gaining early experience in mission-driven work. She shifted her career when her daughter was born, seeking a way to combine meaningful work with flexibility at home. The move into email marketing and copywriting proved a natural fit, as many of the skills she honed in teaching—communication, relationship-building, and audience engagement—translated seamlessly to helping nonprofits grow their donor bases and achieve their missions.

Passionate about social impact, Amanda volunteers her expertise across causes such as animal welfare, education, economic empowerment, and humanitarian relief. Her work is guided by integrity, compassion, and ethical marketing practices. From strategic email campaigns to accessible website copy, she empowers organizations to cultivate long-term relationships with supporters, streamline communications, and maximize fundraising impact. Amanda’s approach combines heart-led storytelling with actionable strategy, helping nonprofits and mission-driven businesses move from frazzled to funded while maintaining a focus on community and lasting impact.

• Fundraising Essentials
• Nonprofit Marketing Essentials
• 10x Sales Pages
• 10x Web Copy

• Special Education Teacher
• Kindergarten Teacher

• Tennessee Women in Green
• Tennessee Nonprofit Network
• Center for Nonprofit Excellence of Middle Tennessee

• National Diaper Connection

What do you attribute your success to?

I've had a few mentors who have really made a big impression on me. I did a mentoring, kind of a coaching group with Crystal Church. She's another copywriter, and she's one of the biggest ones. I've also done programs with someone local named Tiffany Knapper. She's been a big mentor. Those are the two main ones who have really helped me along my professional journey.

What advice would you give to young women entering your industry?

I would definitely have a conversation and just ask her, you know, what kind of work is she looking for within that space? What makes her want to go into that space? Because typically, I've noticed that these are people who really care about something and want their work to reflect that. So, you know, making sure that's some kind of passion she has that she wants to pursue and fulfill, and really work towards the nonprofit's mission. And just also let her know, like, in the space, there are a lot of people who say things like, this is hard work, you don't need to have a fulfilling life outside of this work, and things like that. And also, just a reminder, that's not true. You can have both. That's a big conversation within this space, and also just reminding people you can have meaningful work and a meaningful life outside of that work.

What values are most important to you in your work and personal life?

Experience as a special education teacher for three years and a kindergarten teacher at a farm school. The candidate described how their special education role developed their interpersonal and communication skills through interactions with parents, students, paraprofessionals, administrators, and service providers. They also mentioned their role as team lead for the special education team and their experience incorporating nature-based activities into their teaching at the farm school.

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