Her Story
About Betina
I've been in the accounting field for nearly 30 years, with about 15 of those years focused specifically on the nonprofit sector. I recently took on a new role as Director of Operations and Finance for the Arts and Business Council of Greater Nashville, where I've been for just one month now. In this position, I manage the day-to-day operations, finance, and HR, and I'm creating standard operating procedures to strengthen the foundation of the business. Prior to this role, I served as a consultant for various organizations and businesses, providing accounting and bookkeeping services through my company, Premier Bookkeeping and Accounting Services. I also spent about 10 years as CFO for Heal the Hood Foundation of Memphis. My journey in accounting started back in 11th grade when I fell in love with the field because I was a numbers girl who loved math. While I attended the University of Tennessee at Martin for three years studying accounting and computer science, I didn't complete my bachelor's degree. However, through the grace of God, talent, and skill, I've been able to gain the experience and reach the professional level of a CPA. I've always positioned myself for growth through various trainings, including earning a Lean Six Sigma Yellow Belt Certification, and I've participated in numerous leadership and capacity building programs and cohorts. I've also studied at the University of Phoenix for Human Resource Management Certification and at the University of Memphis in real estate principles and practices. Beyond my corporate work, I'm the first Miss Tennessee Corporate America, representing women who are corporate leaders, entrepreneurs, and business owners across the state of Tennessee. I'm also the founder of You First Community Foundation, where I work to eradicate period poverty by helping women and girls who can't afford their period products and therefore miss school or work. Through this nonprofit, I conduct donation drives and menstrual health education workshops to help women and girls understand the difference between a healthy cycle and what has been generationally accepted but may cause health issues. I've been fighting for policy change with our state legislators to add period products to the tax-free weekend here in Tennessee and ultimately to remove the tampon tax from feminine products.
Her Interview
Ten minutes with Betina
01What do you attribute your success to?
I really attribute my success to having a team of people that comes together and works together. Even in the challenging times, they still choose to show up and do what needs to be done for the success and the sustainability of the business or project, or whatever it is that's going on at that particular time. I can take no success of my own. It's all because of the support, the encouragement, and inspiration of the people that I deal with on a daily basis. My success is their success. Their success is my success. It's having a solid team of people that unite.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is something that may sound like a cliche, but it's really about remaining true to myself and being authentic in wherever I am. I say that because there are learning curves and growth periods, so maybe five years ago I received something that was applicable and the best at that time, and since I have grown, I've gotten other advice. But I would say the old time advice that has stood the test of time along the timeline of my career and life is remaining authentic to myself.
03What advice would you give to young women entering your industry?
Go for it, why not? I would say that whether it's my field of work or whatever field, do it because you enjoy it. I got in my field of work because I fell in love with accounting in 11th grade. I was a numbers girl, I love math, and so it made sense for me to go through the trail of accounting because I deal with numbers and I love it. Make sure you love the field or really appreciate and really, really, really like the field that you're going into. It does take work in whatever field you go into. It does take diligence, it does take focus, and it takes initiative and determination to be able to succeed and continue in either the field I'm in or whatever field that you choose. That's kind of across the board.
04What are the biggest challenges or opportunities in your field right now?
I think one of the biggest challenges in my field of work would probably be when you're working and managing a group of people that has different personalities, learning styles, and learning curves, and being able to meet each of their professional needs and career needs while still maintaining the integrity of the company and the mission and vision moving forward. The accounting part, the systems, the standards, that's the easy part because that's the structure of the business, that's the foundation of the business. When it comes to having to manage personalities of different people, that's where it can become a little tricky. But thank God I have plenty of experience to where it is not as big of a challenge as some others may have.
05What values are most important to you in your work and personal life?
Values that are very important to me are integrity, honor, and being trustworthy. One thing that I've kind of inherited over the past years is the 3Ds: discipline, determination, and dedication. In all things that you do, you have to have discipline, you have to be dedicated, and most definitely have to be determined for the longevity. There are good days, there are bad days. There are no good days in everything, there are no bad days in everything, but there is a mix, and you have to be determined and disciplined to ride the waves through. Another value I hold dear is to always remain teachable. Never get to a place to assume that you know everything, that you've arrived. In the world that we have, it's constantly evolving and changing, and therefore, you always have to have a mind open to learn. So I'm always learning in all aspects, may not be in the classroom, maybe in the grocery store, maybe at church, maybe from someone I'm talking to. I'm always open to learn something new and different.
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