Hope Bykova

I would say mostly my ability and desire to keep it moving, combined with my attention to details, my motivation, and analytical skills. At the same time, I have to mention my education and the schools I've taken that opened the doors for me in professional fields. It's really about having the resilience and courage to move your life in the direction you want to go, to find something deeply inspirational that wakes you up in the mornings and at nights, and to have the courage to achieve that goal and live the life you want to live, regardless of circumstances, backgrounds, contacts, what other people want, or what your boss wants from you.

I would recommend finding a company, an agency, or a person who would be like a mentor to them, growing them up from a junior specialist into a senior specialist and later to a person who can do something on their own and be more independent. This path is very non-obvious and requires a lot of very specialized and rare knowledge that people don't normally share. There are many people on the internet who seem like they do marketing, but in fact they just do client acquisition, and they remind me a lot of false prophets, as they could be called. I would really hope and suggest them to find the person or institution that can grow them and lead them from 0 to 1.

Currently, I just immigrated to America and started my own business, which sounds like the beginning of something great but is quite a challenge because my overall client base was left back in my home country. I still have a lot of projects that I want to participate in for my old clients, and sometimes I have to work overnight or have client presentations for executives around midnight, which is unfortunately normal for my schedule. The other challenge is meeting clients in new professional fields here in America and bringing them trust, showing that I'm actually a person who can resolve their tasks even though I don't have a strong client network here in America yet. On the opportunity side, I live in the Bay Area, which seems like a preschool of the SaaS industry where projects are born every single day. People want to do something about it, they all need go-to-market strategy, some form of advertisement, they're hungry for first customers and want quick results. The startup field is pretty specific and different from traditional advertisement and traditional clients, but there are plenty of projects and they have great results, so it's actually a great opportunity to start with.

I would say that would be resilience and the ability for a person to move their life in such a direction that they would want to go. To find something deeply inspirational, something that wakes you up in the mornings and wakes you up at nights, and to have the courage to move your life in such a way that you will achieve this goal and live the life that you want to live, regardless of circumstances, backgrounds, contacts, what other people want, and what your boss wants from you.