Influential Woman · Multimedia Content Development
JoAnn L Chambers
Owner, Visionary Music, Inc
St Petersburg, FL 33709
Her Story
About JoAnn
I started my career right out of high school in the printing industry, learning typography and graphic arts through apprenticeships with master teachers in production houses, print publishing, and advertising companies. Back then, people didn't do their own typesetting, so they came to professional graphic houses and agencies. I was fortunate to have good teachers and business mentors along the way who taught me things as I went along. When the internet started, I got into web development immediately and learned very quickly how to market on the web. My husband was a composer who recorded under the name Shapeshifter in the sound healing realm, and I was able to take his music and turn it into a million-dollar business as we were ramping up, all before people stopped buying music. That marketing background combined with my creative background means I can take anybody's idea and vision and turn it into something that draws attention to people, whatever the purpose might be. For the last decade, I've primarily focused on video editing, and I still do some web development work, but mostly video content creation for YouTube and corporate clients. I also create videos that teach meditation and sound healing for my own projects. I've been in virtual reality development since 2021, and I teach meditation and spiritual concepts in VR, where I've found people become real quicker and have more authentic relationships because they drop all the judgment. I meet with groups of women in tech every week in VR, usually 40 or 50 of us from all over the planet, working at all different levels whether they're builders, admin people, or corporate people. The VR industry is changing rapidly and ties in with AI, and it's going to interface with every corporate infrastructure as it continues.
Her Interview
Ten minutes with JoAnn
01What do you attribute your success to?
I attribute my success to longevity and consistency in the business, because a lot of people can come in and say they can do video work, but they're just starting. The production training in my early years was really beneficial, because it taught me how to be quick and efficient, and stay within budget, because there's always that. You have to learn how to be a professional and to be available and keep up with your clients, because they don't like you to disappear. Today it's great because you've got phone and text, and the systems I work in have stuff online, so it's always easy to connect.
02What’s the best career advice you’ve ever received?
Be steady and consistent, ride the waves, enjoy the journey.
03What advice would you give to young women entering your industry?
Dive in there, don't think it's just dominated by males, because it's not. It's been a male-dominated industry for a while, just because of the gaming industry component of it, but what I find is that working in a pool of potentially hundreds of thousands of freelancers, a lot of people pick me because I'm female. We have a different way of dealing with people than a lot of men and boys do. A lot of people like that added component of dealing with somebody who has some compassion and empathy. It takes a lot of that sometimes with projects, because you can go way over budget if somebody isn't on target. So dive in, because VR and tech and all of that stuff, we need a lot more women in there.
04What are the biggest challenges or opportunities in your field right now?
Rapid movement, keeping up with emerging tech.
05What values are most important to you in your work and personal life?
Integrity, sincerity and higher purpose.
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