Her Story
About JoJo
My professional journey has taken me across the world and through multiple industries. I started with an internship at the Grove Inn and Spa in North Carolina when I was young, where I worked as a personal assistant to the owner, Mrs. Salmonds. After finishing my hospitality business degree, I moved to Japan, living in Fukushima and Tokyo, building up my experience there. I then worked in recruitment in London in a very male-dominated industry for 4 or 5 years, which was a hard slog but taught me resilience. I moved to New Zealand to support my then-boyfriend who was training to be a commercial airline pilot, helping him pay for his training. When I came back and met my husband, I knew I wanted children, so I went back to study and got my HR qualification. I set up my own consultancy in London called Integrate Me, focusing on talent management and succession planning - going into companies to understand how they operate and helping them navigate bringing new people into the business. I also worked as a COO with a non-profit and as an associate director doing operations management. During COVID, I lost contracts and had to rebuild. After experiencing a breakdown from juggling my business, two small children (my son has ADHD, ODD, and is on the autism spectrum), and my husband working away in Sweden for months, I took 11 days away and qualified as an NLP practitioner, timeline therapist, and hypnotherapist. That was life-changing. A year ago, I moved to America with my family when my husband got an opportunity in Las Vegas. I manifested working in the Wynn building - I saw it in a realtor's YouTube video and said I wanted to work there. Now I'm with New York Life on the fourth floor of that exact building, licensed since September 2024, helping families and business owners with financial protection and planning.
Her Interview
Ten minutes with JoJo
01What do you attribute your success to?
I attribute my success to three things: manifestation, praying to God, and myself. I have done a lot of work on myself through NLP, timeline therapy, and hypnotherapy, where I have got myself out of the rut of those limiting beliefs, negativity, and fears. I've been able to step into my light. I'm very much into manifesting - I manifested working in the Wynn building before I even moved to Las Vegas. I saw it in a realtor's YouTube video and said I wanted to work there, and now that's exactly where my office is. I have God on my side, I have the universe on my side, and I have me. That combination has allowed me to excel incredibly quickly, even starting completely from scratch in a new country.
02What’s the best career advice you’ve ever received?
The best advice I've ever received is to treat people how you want to be treated. I think it's life advice as well as career advice. I take that through personally - I instill that into my children, and my children constantly say that as well. I treat that in business too. Even when I'm sitting down with people talking about financial planning and financial protection, I educate rather than tell people what they should be doing. I don't assume that just because someone is amazing at their job, they've done this planning. I go in with the mindset of how would I want to be treated in this situation, and then I lead from there. It's all about education.
03What advice would you give to young women entering your industry?
My advice to a young woman entering my field is to definitely believe in yourself. Make sure you organize your mind first - get rid of those limiting beliefs and fears. Really work on yourself first before going in and working with people who are going to have these barriers of why they haven't taken the steps to do financial planning and financial protection planning. You need to basically really work on yourself first. It's so important to have that foundation before you try to help others overcome their own obstacles.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge for me personally is building a network that I can become a trusted ally in people's financial planning, because I don't have any network here in America. But I'm growing that by the day. In the industry itself, it's that it's a hard conversation to have. You don't go into a party or a social place when you're networking and say, have you thought about if you didn't come home tomorrow, how your family would cope? Or one in four of us will become disabled - and disabled doesn't mean just a physical disability, it can be anything from mental health to ongoing symptoms. No one wants to chit-chat about that, but they're very real conversations. When you hear of the struggles that people go through who haven't done any planning, that's when it really hits home. I sat down with a doctor and his wife who came in carrying two bags of rocks of worry after he'd just been in a car accident. They have 6 children and no life insurance and no disability insurance. I helped them plan, and they walked out of my office and left those huge bags of rocks they were carrying. You could see it - they were lighter, their shoulders were back. That's why I do it.
05What values are most important to you in your work and personal life?
For me, compassion is huge. Education is incredibly important to me as well. And then kindness - I think kindness is essential. You don't know what people are carrying, you don't know what people are going through. I experienced this myself when my son, who has ADHD, ODD, and is on the autism spectrum, had situations with other children who didn't understand why he acted the way he did. I got completely ostracized by a group of mums at school to the point where I shunned pick-ups and drop-offs, wouldn't go into town or get groceries because I was so worried about meeting people and being judged. I became in a really dark place. That experience taught me to always be kind. People don't understand that one hurtful comment could be the straw that broke the camel's back. My real value is do what you would want done to you, and just be kind.
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