Keshia Ginn, Founder & CEO on Influential Women

Influential Woman · Mental Health & Wellness

Keshia Ginn

LCSW

Founder & CEO, By Design Calm Collection

Charlotte, NC 28211

Certifications · Degrees · Memberships

Degree Master's degree (2004) Degree Undergraduate degree in Psychology Cert LCSW Cert Certified Clinical Supervisor Cert Academy of Certified Social Workers License License No. C005756 Member NC-NASW Member Alpha Kappa Alpha Sorority, Incoporated

Her Story

About Keshia

I originally entered this field because of an incredible mentor. While earning my undergraduate degree in psychology, I met a woman who was both a successful entrepreneur and a Licensed Clinical Social Worker. Prior to meeting her, I had planned to become a psychologist, but she opened my eyes to another path and inspired me to pursue social work. Her example showed me that it was possible to combine clinical work, leadership, and entrepreneurship in a meaningful way.


I've always been naturally curious and inquisitive, asking lots of questions and wanting to understand how things work. That curiosity eventually led me to social work, where I found a profession that allowed me to support others while continuing to learn and grow myself.


After spending nearly two decades in corporate leadership and executive roles, I pivoted into private practice and founded By Design Clinical Coaching & Consulting. Today, I primarily work with high-achieving women and mothers navigating anxiety, chronic stress, overwhelm, and the pressure of trying to do it all while still feeling like they're falling short.


In addition to providing therapy, I am a Certified Clinical Supervisor and have spent more than 15 years supporting the development of emerging clinicians through supervision, mentoring, coaching, and training. Watching the next generation of therapists grow in confidence and competence has been one of the most rewarding parts of my career.


Within the past year, I expanded my mission by launching the By Design Calm Collection. The idea was simple: I wanted the calming and grounding tools I use every day with clients to be available outside of therapy sessions and accessible in everyday life. Through thoughtfully designed products and resources, I hope to help people pause, breathe, reconnect with themselves, and return to the present moment.


Whether through therapy, supervision, speaking, entrepreneurship, or community engagement, my work is ultimately centered on helping people create lives that feel more balanced, intentional, and aligned with their well-being.

Her Interview

Ten minutes with Keshia

01What do you attribute your success to?

I attribute my success to community, collaboration, and a willingness to ask for support when I need it. Early in my career, I believed success meant doing everything myself. Over time, I've learned that it's not about doing everything—it's about doing the right things well and surrounding yourself with people whose strengths complement your own.


As I transitioned into private practice and later launched By Design Calm Collection, I was overwhelmed by the support, encouragement, and expertise others poured into me. From mentors and colleagues to business partners and friends, countless people have helped me grow personally and professionally.


As an introvert, putting myself and my work out into the world—particularly through social media, speaking, and entrepreneurship—has stretched me in ways I never anticipated. However, those experiences have reinforced the importance of connection, visibility, and community. None of my accomplishments have happened in isolation.


If I had to identify one key factor behind my success, it would be the relationships I've built along the way. The support, collaboration, and partnerships I've experienced have reminded me that meaningful success is rarely achieved alone.

02What’s the best career advice you’ve ever received?

The best career advice I've ever received is that you don't have to know exactly how everything will work out before you begin. Early in my career, I often felt pressure to have a complete plan before making a move. Over time, I learned that clarity rarely comes before action—it comes because of action.


Some of the most meaningful opportunities in my life and career came from taking a step before I felt fully prepared. Whether it was transitioning from corporate leadership into private practice, becoming a clinical supervisor, or launching a wellness brand, I didn't have every answer when I started. What I had was a willingness to learn, adapt, and trust myself.


That advice continues to guide me today: take the next right step, stay open to growth, and allow the path to reveal itself as you move forward.

03What advice would you give to young women entering your industry?

My advice to young women entering this field is not to wait until you have everything figured out before taking the next step. Many women feel pressure to have a perfect plan, complete confidence, or certainty about every aspect of their career before they begin. In my experience, that certainty rarely comes first.


Some of the most meaningful opportunities in my life and career came from taking action before I felt fully prepared. I've learned that clarity comes from doing, not from endless planning or overthinking. Growth happens when we're willing to move forward, learn along the way, and trust ourselves to navigate what comes next.


I would encourage young women to focus less on perfection and more on progress. Take the next right step, stay open to learning, and allow your path to unfold. You don't have to have all the answers to get started.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in mental health right now is that so many people are struggling while simultaneously feeling disconnected from themselves, their communities, and the resources available to support them. We live in a culture that often rewards constant productivity, leaving many people chronically stressed, overwhelmed, and burned out.


At the same time, I see tremendous opportunity. Conversations about mental health, nervous system regulation, and emotional well-being are becoming more mainstream and accessible than ever before. People are increasingly recognizing that mental wellness is not just about treating symptoms—it's about creating sustainable lives that support overall well-being.


I am particularly encouraged by the growing emphasis on prevention, education, and practical tools that help people care for themselves before they reach a crisis point. As a therapist, supervisor, speaker, and entrepreneur, I believe we have an opportunity to continue expanding access to mental health support while helping people build healthier, more balanced relationships with themselves and others.

05What values are most important to you in your work and personal life?

The values that guide both my work and personal life are authenticity, integrity, compassion, faith, and growth. I believe people do their best when they can show up as their genuine selves, and I strive to create spaces where others feel seen, valued, and supported.


I also value balance and intentionality. For many years, like many high-achieving women, I measured success primarily through accomplishment. Over time, I learned that true success includes well-being, meaningful relationships, rest, and alignment with what matters most.


Whether I am working with clients, mentoring clinicians, building a business, or spending time with loved ones, I try to approach each experience with curiosity, kindness, and a commitment to continued growth. Those values shape not only the work I do, but also the life I am intentionally creating.

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