Lauren Schroth
Lauren Schroth is a digital marketing strategist specializing in SEO, AI-driven insights, and consumer-focused content, with a focus on building scalable growth systems that drive measurable business outcomes. With a foundation in journalism, she developed a strong ability to ask the right questions, understand audience behavior, and communicate with clarity—skills that now underpin her approach to modern marketing. Over time, her work evolved from content creation to performance strategy, helping organizations understand not just what to produce, but how and why it drives visibility, engagement, and conversion.
With more than a decade of experience, Lauren has led organic growth initiatives across multi-location brands, healthcare systems, and small businesses. Notably, she supported large-scale SEO strategy for over 100 locations and multiple brands, aligning content, technical structure, and user experience to significantly increase both traffic and lead acquisition. Her work emphasizes a systems-level approach, integrating SEO, conversion optimization, and analytics to ensure marketing efforts translate into real-world outcomes, including patient acquisition and revenue growth.
In addition to executing strategy, Lauren is recognized for her ability to translate complex data into clear, actionable direction for teams and stakeholders. As the founder of Cuttlefish Marketing, she partners directly with business owners to diagnose gaps between marketing activity and performance, guiding them toward more effective, aligned solutions. Focused on continued growth in leadership, she brings a diagnostic, insight-driven mindset to every engagement, helping organizations move beyond surface-level tactics to build intentional, high-performing marketing systems.
• Scottsdale Community College
• National Institute of Technology
• Best Actress Award
• Best Performing Award
• National Association of Professional Women
• BNI
• Kankapi Farms - Farmhand and Animal Care Volunteer
What do you attribute your success to?
My most notable achievement would be when I worked for a healthcare system that was a multi-medical management company backed by investment groups. They had over 100 clinics with different brands, and the problem was that they had messaging for all these brands that was all over the place and very hodgepodge. They were getting a lot of website traffic, but none of the marketing, none of this traffic they were getting quantified into any measurable outcome whatsoever, no clients. My goal there was not just to increase traffic, but to understand why the traffic, why the growth wasn't scaling. By restructuring how the content, their local search engine optimization, or their local online presence and internal systems work together, I increased their traffic by local traffic, which is how they would get their clients, people searching for this ophthalmologist near me or cataract specialist in my area. By restructuring all their content, their local search visibility and internal systems, I increased the local traffic by 45% and lead acquisition by over 30%. But most importantly, we created a system that could scale across multiple brands instead of just fixing things one page at a time. That was a lot of work, a couple years. I love creating content and building relationships, and building relationships for my clients with other people. I've done a lot of really great things, like helping businesses grow and sell their businesses or expand their storefront by literally creating that content that connects them with either other business owners or helps them establish B2B relationships. I love using the content to create whatever that goal is.
What’s the best career advice you’ve ever received?
You can have a successful career helping others and being able to be a great parent as well.
What advice would you give to young women entering your industry?
You can have a successful career and be a mom and be a successful business owner
What are the biggest challenges or opportunities in your field right now?
Being a business owner and a single mom
What values are most important to you in your work and personal life?
Being able to be there for my customers is very important to me, and I'm a mother and want to be there for my daughter. As a single mom, I had to focus on a career that benefited us both. My daughter had mentioned something heart-wrenching, and she was like, oh, you were right there on your computer working. I had to take a step back and look at what my priorities are and where I was going with my career. I had to figure out how to hone in on that so it wasn't going to take over my life. I became a Jehovah's Witness while I was doing all of this, starting my own business. I wanted to study the Bible and I didn't really know what it said, and I didn't know what to tell my kids about it, or about God, because I didn't have anything that I had figured was true for myself. About 7 years after that, I got baptized as one of the Jehovah's Witnesses, and so I do a lot of that spiritual work, and it's really about just understanding people, talking to people, and having empathy. I go out as much as I can during the week, during the weekends, write letters. It's kind of like a service, out in the ministry, you're just being kind and loving. I try to practice doing that in my life all the time. That's part of how I work, and I just love being present with people and my kids and the people that are closest to me. All the inspiration to be a better person came from being a mom. I'm really active. I love being outside. I love hiking, skiing, and dancing. I love going to Kankapi Farms in my free time as a farmhand, helping with animal care and horse turnovers. They're a really great association that helps people transitioning from trouble with the law or whatever. A lot of Native Americans come there for help. They do a lot of great things with kids to adults with troubled backgrounds, kids with autism. Horses are so healing. I have to get away and just go see Leo and kind of just talk to him about whatever.