Influential Woman · Podcast Host, AI
Maddie Kelley
Marketing Campaign Manager, Mimir
San Francisco, CA
Her Story
About Maddie
Maddie Kelley is a founder, marketing strategist, and storyteller fascinated by the human experience of entrepreneurship. She believes building a business is one of the clearest mirrors we have for understanding ambition, doubt, identity, patience, and trust.
She’s the host and creator of Mimir, a top 5% globally ranked podcast, where she interviews founders to give aspiring entrepreneurs the tools they need to build their dreams. So often successful founders glance over the “how” and Mimir fills that gap.
Maddie also writes The Well, a Substack exploring the philosophical side of entrepreneurship: the inner work, mindset shifts, and quiet seasons that shape who we become while we build.
By day, she’s a Marketing Campaign Manager at Loop, a full-stack AI company in the supply chain, where she works deep in the tactical layer. Go-to-market strategy, demand generation, and the systems and processes that turn ideas into reality.
Outside of work, Maddie is a fantasy-book lover, anime and Disney enthusiast, and proud cat mom. She’s endlessly curious about entrepreneurialism, AI, and what it means to build a meaningful life alongside a career.
Her Interview
Ten minutes with Maddie
01What do you attribute your success to?
I attribute my success to consistent small actions. Instead of fixating on outcomes, I focus on what I can do today: one conversation, one priority on the to-do list, one step forward. Entrepreneurship is a long game, and I’ve learned that steady effort shapes both the work and the person doing it. Most growth happens in the background, long before it ever looks like success from the outside.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is to think five questions ahead. It’s a habit that trains you to go deeper, see around corners, and build strategies that hold up over time. It’s been invaluable in learning how to build a business without constantly reacting to problems after they appear.
03What advice would you give to young women entering your industry?
For young women who want to start a podcast, I’d encourage them to get really clear on what they’re passionate about before they worry about formats or growth. When I started my podcast, I spent a lot of time asking myself not just what I could talk about for hours, but what my mission was. That clarity becomes your anchor. Most people quit after six episodes, and knowing why you’re doing it is what carries you through content slumps, burnout, and the time when no one is listening yet.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my field right now is depth versus noise. Most markets are saturated, which can make it seem impossible to get your voice heard. Especially in the beginning when there’s silence and little validation. But that’s also where the opportunity is. If you’re willing to persevere through that quiet phase, show up honestly, and iterate until you find where your voice resonates, you can build something meaningful. Depth, consistency, and clarity of purpose are what cut through over time.
05What values are most important to you in your work and personal life?
The two values that matter most to me are curiosity and kindness. Curiosity opens doors. It leads to deeper questions, deeper conversations, and a genuine desire to learn and understand a problem. Kindness is the impression you leave behind. It shapes relationships, builds trust, and ultimately becomes part of your legacy. When you build with curiosity and kindness, customers feel it, teams feel it, and the work reflects a commitment to solving the right problems, not just the most profitable ones. Together, it’s a powerful combination.
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