Morgan Cole

I do think it's all the life experiences that I've had up until this point. My husband and I have been together since we were in high school, and we've moved a lot with the military and everything else, so we've grown together, but also moving and having to adapt to situations, having to move, making new friends, doing all of those things, I think it really gives you a really good toolbox to be able to use in situations, especially in business, because things are always on the fly. So I would say all of those experiences with moving and meeting new people and doing everything has served me huge. It's made me very well-rounded.

I'd say try not to take things personally. I think whenever you're trying to get into things and make relationships, especially if you're in a service industry type of thing, a lot of people that you're trying to make relationships with can be approached by multiple people in the same field, so I think a lot of people get discouraged when it doesn't happen overnight, and when they get told no. So I think part of it is trying not to take things personally, but also remembering that you could be making a relationship rather than just selling something specifically. I think that's what sets some people apart, is remembering that you're making a relationship with the business will come later, having a conversation with people, connecting with people, because people like to do business with people that they know, like, and trust, so creating that from the beginning. And then even if you get the no after that, not taking it personally and don't let it discourage you.

I would say there is a lot of opportunity for restoration specifically to be able to create those relationships where they trust you, know that you're gonna show up and do what's right. There's not a question of, well, should this actually be done? They know that you're doing it the right way, and have integrity, and do what you need to do, and not tell them that they need to do anything else outside of that. So creating that relationship and that trust, but obviously that happens through time. I think restoration relationships kind of get missed. They're not very trusting of our field, similarly to general contractors or anything like that. I think there is a big opportunity to create that space in it.

I think morality or equity is a huge thing in our field. It's so closely related to construction that it doesn't always get the best reputation. So we, as a franchise, and myself included in this, are very people-centric. Our franchise takes huge care of us as a franchisee, which is expected to disseminate down through our people and our employees, and then into our clients, or the homeowners, the property managers, whoever we're at service to. We want to make sure that we're being transparent, that we're doing things the right way, we're communicating, we're doing what we should be doing, not taking advantage of anyone or anything, and just making sure that it's done properly, and it's done the right way, but obviously not doing anything that could be questioned, or could be taken as something wrong.