Her Story
About Morgan
My journey in architecture and development spans 12 years, beginning with my Master's of Architecture degree in 2015. I started my career working in architecture for just under 3 years before transitioning into land development with MI Homes in Sarasota, Florida, where I spent 6 years. During that time, I became an expert in residential land development and the home builder space, but I also recognized the challenges of cookie-cutter neighborhoods and their impact on communities. Seeking to expand my skills, I joined Bow Wright, a boutique urban developer in downtown Charlotte, where I spent two and a half years learning how to underwrite projects with debt and equity, gaining exposure to commercial real estate including hotels and apartment buildings. In October of last year, I launched Line and Place, my own land development company. My mission is to design neighborhoods differently, responding to the middle housing need in the Charlotte MSA while creating thoughtful, sustainable communities that integrate my design background. I focus on small-scale pocket neighborhoods that work with custom builders and create meaningful open spaces, rather than imposing large-scale developments on existing communities. Day to day, I evaluate and underwrite land deals, talk with land sellers and planning boards, and work with municipalities to design neighborhoods that limit sprawl and fit thoughtfully into their communities. Throughout my career, I've put more than 4,300 lots on the ground between Sarasota, Florida and the Charlotte MSA. I'm currently looking at 12 potential projects with a goal of having one project in entitlements by the end of the year.
Her Interview
Ten minutes with Morgan
01What do you attribute your success to?
I attribute my success to stitching together my background and strength in design and pairing it with land development. I think that everybody comes to land development from a different background, because you can't really go in and get a degree in development. The way that people find their way to land development is always unique. For me, I come at it from a point of view of very design heavy - that's something that really matters to me, the way that these things look and breathe and operate and feel for the people on the ground. I think for me, it's just seeing myself mature into a land developer in a way that really still is true to that design-focused background. And you still have all the guardrails of financial feasibility and something that fits with the community, so you're not coming in and kind of imposing your will on this piece of land. It's about stepping back and recognizing that these are people that live here every single day and are going to have to live with your project, so how can we help create better value, better neighborhoods in our communities.
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